Online Exclusives

A True Gem

By Melissa Meisel, Associate Editor | August 4, 2009

Black Opal sponsors national beauty pageant.

The brand whose tagline is “What looking beautiful is all about” lived up to its name this month. Black Opal, a mass-market African-American cosmetic and skin care company, was the official cosmetics sponsor of the 2009 Miss Black USA Pageant this month..

Makeup artists at the show used Black Opal staple beauty products such as True Color Liquid Foundation and True Tone Vitamin Rich Lipstick to ensure each contestant was catwalk ready. Dr. Cheryl Burgess, a consulting dermatologist for Black Opal, sat on the judges’ panel, weighing in on the evening gown and personal fitness preliminary competitions.


But the sponsorship didn’t end there. Black Opal awarded the first-, second-, third- and fourth-runner ups with a three-month regimen of skin care and color cosmetics including its newest products, Total Coverage Concealing Foundation, Fade and Conceal, Cover and Clear and Flawless Perfecting Concealer. The 2009 pageant winner, Shayna Rudd, received a one-year supply of Black Opal cosmetics and a $500 scholarship during the crowning event.

Black Opal offers a range of products, including concealers.
“When all eyes are on you, you want to look your best,” says Black Opal senior brand manager Corey Huggins. “Our heritage is based on creating products that address the common conditions of African American skin, such as hyperpigmentation, acne and scarring—instead of just covering up problem spots.”

The brand’s newest launch, the Triple Action Clinical Fade System, targets the root causes of hyperpigmentation with a breakthrough brightening formula known as the Bio-Affinity Skin Complex. This groundbreaking product joins Black Opal’s collection of innovative products, such as the Maximum Strength Acne System, Fade & Conceal and Cover and Clear Acne Concealer.

Hair care brands Keracare, Elasta QP and Dr. Miracle’s were also sponsors of the event.

More info: www.missblackusa.org
blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.