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Fancy Fare for the Simple Guy



Jack Black makes high-end skin care elementary.



By Melissa Meisel, Associate Editor



Published August 4, 2009
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Fancy Fare for the Simple Guy

It is said behind every great man there is a woman. At Jack Black, there are two.

The high-end skin care company—founded before Hollywood made the "other" Jack Black famous— was founded in April 2000 by former Mary Kay, Inc. Vice President Curran Dandurand along with fellow Mary Kay coworker Emily Dalton. Their goal was to offer guys a “dramatically different and simply superior” personal care line.

“We started Jack Black to offer men a high quality, easy to use skin care line, said Patricia Finn, director of marketing, Jack Black. “Our motto is ‘nothing complicated, nothing cosmetic, just superior skin care for guys.’"

Jack Black's new skin care line is simple and easy to use.
According to Ms. Finn, Jack Black's core customer is the ‘guy’s guy’ who wants to keep it simple and complete his grooming routine efficiently and effectively, so that he’s in and out of the bathroom in five minutes.

"We also knew that we had to create a brand that would give men a comfort level with using personal care products that go beyond bar soap and deodorant," she told Happi.com. "Thus our packaging, product names and overall brand personality is highly differentiated from women’s brands and unisex lines, so that we are making that emotional connection with our customers.”


At the heart of Jack Black products is its “PureScience” technology. Each SKU uses botanicals, vitamins and certified organic ingredients with no parabens, sulfates, fragrances or colorants.In tune with the professional skin care trend, the brand’s latest rollout is its anti-aging RxSeries. The launch includes two skin-fortifying, age-defying products: Protein Booster Skin Serum and Protein Booster Eye Rescue.

According to the company, these active formulas naturally boost the skin’s defenses to keep it healthy while aggressively fighting aging with potent, clinically-tested ingredients. Harnessing the power of patented, revolutionary wrinkle-reducers, including Matrixyl3000 and SYN-AKE in the serum and Matrixyl3000 and Oat Kernel Sugars in the Eye Rescue, the formulations reduce the size of fine lines and wrinkles while aiding in the production of skin-plumping collagen to restore skin elasticity.

Future plans for the brand include new additions to the RxSeries while keeping it simple for the everyday guy, of course.

Jack Black’s RxSeries is available at Neiman Marcus, Nordstrom, Bloomingdale’s, Sephora, Saks Fifth Avenue and online. More info: www.getjackblack.com


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