Online Exclusives

Malin+Goetz=Success

By Melissa Meisel, Associate Editor | September 1, 2009

Beauty and design fuse into personal care dream team.

What really happens when two friends share a vision to create their ideal personal care product collection? Just ask Matthew Malin and Andrew Goetz, founders of the high-end apothecary line Malin+Goetz, best known for its grapefruit-infused facial cleansers sold at luxury outposts such as Barneys. The company opened its second Manhattan store at 82nd and Amsterdam and rolled out a collection of hair care offerings as well as new Petitgrain Tonic and Synthesized Geranium Leaf eau de toilettes out this month.

Both Mr. Malin and Mr. Goetz found a few minutes to talk to Happi about their brand’s latest buzz:

Happi: How did you decide to create a collection of personal care products?

Goetz: We thought there was a great opportunity to create a new brand when Kiehl’s was sold to L’Oréal. Matthew had been at Kiehl’s for quite a while, and had introduced me to the world of skin care. I was the marketing director for Vitra, a Swiss based furniture/design company. In addition, Bliss, Nars, Fresh and so many of the other small independent brands had been sold to big organizations. So we thought it would be create to fuse our worlds—Matthew’s world of beauty, and mine of modern design.

Malin: When all of the little family-owned and operated companies that we loved were being sold off to big corporations, we saw an opportunity to create a grass roots business with a soul. Skin care was so complicated with thousands of products and never-ending regimens, we saw a void to make it simple and easy. We started with sensitive skin first—I suffer from rosacea, eczema, seborrhea and fragrance allergies.

Happi: How are M+G products different than others in the market?

Malin:We focus our energy on the one great product in each category—if we make the best, why make more (our grapefruit face cleanser is our No. 1 product and we only have one for all skin types). We don’t over market, make false claims or use hyperbole. Rather, we choose tried and true apothecary ingredients combined with gentle technologies for performance that does what it says.By eliminating unnecessary ingredients and steps, we focus on what is pure, simple and non-irritating for everyone.

Goetz: We are different from most brands. First, we are unisex and address the majority of skin types.We are truly great for sensitive skin, and we have created a regimen that is truly modern and easy to use.We also have a fragrance division because we know people really like an olfactory experience ­ but we leave it out of our skin care because it can cause irritation.

Happi: What are your favorite ingredients to use and why?

Malin: I love that our cleansers are amino acid based. These proteins help hydrate and nourish so that each cleanser can leave the skin clean, hydrated and balanced every time. Likewise, our moisturizers are fatty acid based.

Goetz: One of my personal favorite ingredients is the polypeptides in our cellular renewal cream. They really help keep my complexion clear and supple.But this is a bit of a Sophie’s Choice question. ­ I love so many; it¹s hard to choose!

Happi: Any big plans for the company?

Malin: Our second Manhattan store opened recently at 82nd and Amsterdam—following our Chelsea store and first store in Osaka, Japan.In addition to our new moisturizing shampoo, intensive hair mask and Gentle Neroli shampoo, we have a pomade and anti-dandruff shampoo debuting this year.Our hair category will develop from three to eight in a matter of a few months!And, we just launched our first Bloomingdale’s store [within the store] in Soho and two new Barneys locations, bringing our total count of stores with Barneys to 23. More to come!

Goetz: We would definitely like to open more freestanding stores. We want to keep the brand special, and we think by opening strategic M+G stores that we can make the M+G experience really special and wonderful.Of course here are plans for lots of new products ­ but that’s top secret!

More info: www.malinandgoetz.com
blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • You’re So Sensitive!

    You’re So Sensitive!

    June 13, 2016
    P&G teaches dermatologists a thing or two about common skin maladies—and some common household chores to boot!

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • What’s New at Bath & Body Works?

    What’s New at Bath & Body Works?

    Melissa Meisel, Associate Editor||June 6, 2016
    Tropical scents are leading the way this season so far.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Big Business at Beiersdorf

    Big Business at Beiersdorf

    Melissa Meisel, Associate Editor||May 23, 2016
    VP of marketing shares info on winning products and more.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Representatives Connect

    Representatives Connect

    Melissa Meisel, Associate Editor||May 8, 2016
    Re:Beauty offers a new direct sales opportunity.

  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.