Online Exclusives

Leave the Beach Behind

By Christine Esposito, Associate Editor | September 28, 2009

Entrepreneurs create a powder to help beachgoers make a clean getaway.

Sandsation Body Powder is enriched with an array of skin caring ingredients.
The crash of the waves. The golden sun above. The warm sand between your toes—and then in your shoes…and your car…and your house.

Simply put, getting sand off your feet is no day at the beach. Even a rinse under the shower or spray of the hose can’t remove all of those pesky particles.

Enter Sandsation Body Powder, a new product from Grunrick Enterprises, Inc., a start-up based in Nesconset, NY. The sand colored powder, which features a blend of natural iron oxides, easily removes sand from skin without water, towels or any type of applicator. Developed by Michele Calluzzo-Grunhaus, Mike Grunhaus and John and Diane Rorick, Sandsation is also enriched with a blend of antioxidant, skin-protectant and anti-irritant ingredients such as zinc oxide, aloe and vitamin E to soothe irritation and leave skin feeling refreshed. It comes in two scents—Coconut and Melon Splash—as well as an unscented version.

The team turned a local private label cosmetics company to develop the formulation, as they didn’t have experience in beauty or personal care.

“Although we know a lot more about these [markets] now, we are basically just regular working families who had an idea and decided to put in the time, money, research and effort to try to bring our idea to life.As beachgoers, however, we do feel that we are experts in just how annoying it can be to get sand off at the beach,” Mike Grunhaus, chief executive officer, told happi.com

His wife Michele conjured up the idea back in 2005.

“She sat on it for a while and then brought it to my attention in 2006. I thought it was an amazing concept,” he said.“Being that we both worked full time—and had a 1 year old, we slowly began working on bringing the idea to life as side work, mostly at night after our son went to bed. It took many long hours of research and development, not only acquiring ingredients and mixing them at home, but to accomplish everything else that goes along with starting a company and creating a new product—much of which we had to figure out.”

Sandsation Body Powder easily removes sand from the skin without water or applicators.
During their research, they discovered a handful of products on the market, although none claimed to remove sand from skin. According to Mr. Grunhaus, the baby powders, medicinal powders and foot powders they tested were rough and course when applied and did a “mediocre to poor” job of removing sand.

“When we found this out, it only motivated us even more to complete our goal of creating our product. The main difference though, is that all of these other products required some type of applicator to use such as a brush, towel, mitt or powder puff. This doesn’t really work though because you can’t really get into the cracks in skin or in between fingers and toes to get the sand off, unless you are using your hands to apply the product, In addition, it’s not really sanitary for multiple people to use the same applicator to wipe on their skin,” he said.

Sandsation Body Powder is housed in an 8oz bottle with a twist cap. Users simply shake the powder into their hand or onto their skin and wipe it away the sand.

The product officially debuted in July—halfway through the beach season in the Northeast U.S.Still, company officials see Sandsation as a product with year-round potential and are focused on making a big splash next swimsuit season.

“Our primary goal this year and leading toward next summer, of course is to reach out to retailers across the country to get our products onto store shelves—preferably right next to sun block—as we feel they go hand-in-hand,” Mr. Grunhaus said. “We also want to focus on beach/destination weddings as we think our product would make for a fun, unique favor for wedding parties and wedding guests.”

The company has approached drug store chains and is looking to build affiliate relationships with various Internet retailers and other outlets. For now, Sandsation Body Powder can only be purchased through the company’s online store, www.BeSandFree.com, for $6.99.
blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • You’re So Sensitive!

    You’re So Sensitive!

    June 13, 2016
    P&G teaches dermatologists a thing or two about common skin maladies—and some common household chores to boot!

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • What’s New at Bath & Body Works?

    What’s New at Bath & Body Works?

    Melissa Meisel, Associate Editor||June 6, 2016
    Tropical scents are leading the way this season so far.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Big Business at Beiersdorf

    Big Business at Beiersdorf

    Melissa Meisel, Associate Editor||May 23, 2016
    VP of marketing shares info on winning products and more.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Representatives Connect

    Representatives Connect

    Melissa Meisel, Associate Editor||May 8, 2016
    Re:Beauty offers a new direct sales opportunity.