Online Exclusives

Garnier Cares for Hair Color

By Nancy Jeffries, Contributing Editor | December 4, 2009

HerbaShine's bamboo-based formula fortifies the cuticle, provides natural gray coverage and lasts through 28 shampoos.

Garnier consulting hair colorist Chuck Hezekiah provided tips on timing and technique, for the new Garnier HerbaShine collection. 
Bamboo extract adds nutrients for strength and flexibility in the newest range of Garnier hair care products. On December 3, 2009, at New York City’s EZ Studios, Garnier launched its latest take on hair color, Garnier HerbaShine Color Crème with Bamboo extract. According to Garnier Consulting Hair Stylist, Chuck Hezekiah, the new Garnier HerbaShine fortifies the hair cuticle, provides natural gray coverage, and lasts through 28 shampoos.

Patty Slattery, assistant VP-technical training and education, Garnier, at the New York City launch.
“Women’s primary request for their hair is to have it look shiny and be healthy,” said Hezekiah, “and when R&D looked at what women wanted most for their hair, it was better gray coverage, shine and health.”

“The 18 available shades in the new collection represent a hybrid color system that falls between semi-permanent and demi-permanent hair color, offering long-lasting color and shine, great gray coverage and a new strengthening complex that allows the cuticle to be kept very smooth,” added Hezekiah.

The dimensional browns, blondes and red tones offer up to 70% gray coverage with fortified color. Garnier HerbaShine is being characterized by the company as a Soft-Lift Level 2+, because it can lift hair up to a single level, cover gray, and provide natural results without an obvious root line. According to Hezekiah, the ammonia-free formula works in 10 minutes and features a wide range of shades including a variety of natural brunette shades.

“The brunette is back,” he noted, adding, “Seventy percent of the world’s population is brunette.”

Garnier HerbaShine Medium Brown 500, one of 18 shades in the new collection.
In addition to the nuances in the extensive color range, the product is easy to apply, and is packaged with Activating Crème, Ammonia Free Color Crème, Shine-Infused Conditioner, plus instruction sheet and gloves, which are PVC-free and environmentally friendly.

According to Garnier, the collection represents a new generation of hair color that works by fortifying the cuticle while wrapping it in shiny and radiant color. The ammonia free color crème formula means a fresh and fragrant color experience, and the collection features top notes of apple, raspberry, black currant and peach; heart notes of apricot, iris and melon, and base notes of exotic wood. Bamboo extract, avocado oil and shea butter reinforce the hair’s protective cuticle layer while coloring; high quality pigments revive color and add reflective tones, and the creamy formula spreads easily and does not drip. Bamboo, which is known for its strength and flexibility, is also supple, tending to sway and bend without breaking, and works to penetrate the hair fiber, internally fortifying the hair. Conditioning polymers act on the hair fiber’s surface to smooth, soften and reflect shine.

The collection will be available in December 2009/January 2010 at mass market retailers nationwide at a suggested price of $7.99. Additional information is available at: www.garnier.com.

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