|Garnier consulting hair colorist Chuck Hezekiah provided tips on timing and technique, for the new Garnier HerbaShine collection.|
Patty Slattery, assistant VP-technical training and education, Garnier, at the New York City launch.
“The 18 available shades in the new collection represent a hybrid color system that falls between semi-permanent and demi-permanent hair color, offering long-lasting color and shine, great gray coverage and a new strengthening complex that allows the cuticle to be kept very smooth,” added Hezekiah.
The dimensional browns, blondes and red tones offer up to 70% gray coverage with fortified color. Garnier HerbaShine is being characterized by the company as a Soft-Lift Level 2+, because it can lift hair up to a single level, cover gray, and provide natural results without an obvious root line. According to Hezekiah, the ammonia-free formula works in 10 minutes and features a wide range of shades including a variety of natural brunette shades.
“The brunette is back,” he noted, adding, “Seventy percent of the world’s population is brunette.”
Garnier HerbaShine Medium Brown 500, one of 18 shades in the new collection.
According to Garnier, the collection represents a new generation of hair color that works by fortifying the cuticle while wrapping it in shiny and radiant color. The ammonia free color crème formula means a fresh and fragrant color experience, and the collection features top notes of apple, raspberry, black currant and peach; heart notes of apricot, iris and melon, and base notes of exotic wood. Bamboo extract, avocado oil and shea butter reinforce the hair’s protective cuticle layer while coloring; high quality pigments revive color and add reflective tones, and the creamy formula spreads easily and does not drip. Bamboo, which is known for its strength and flexibility, is also supple, tending to sway and bend without breaking, and works to penetrate the hair fiber, internally fortifying the hair. Conditioning polymers act on the hair fiber’s surface to smooth, soften and reflect shine.
The collection will be available in December 2009/January 2010 at mass market retailers nationwide at a suggested price of $7.99. Additional information is available at: www.garnier.com.