Online Exclusives

Garnier Cares for Hair Color

By Nancy Jeffries, Contributing Editor | December 4, 2009

HerbaShine's bamboo-based formula fortifies the cuticle, provides natural gray coverage and lasts through 28 shampoos.

Garnier consulting hair colorist Chuck Hezekiah provided tips on timing and technique, for the new Garnier HerbaShine collection. 
Bamboo extract adds nutrients for strength and flexibility in the newest range of Garnier hair care products. On December 3, 2009, at New York City’s EZ Studios, Garnier launched its latest take on hair color, Garnier HerbaShine Color Crème with Bamboo extract. According to Garnier Consulting Hair Stylist, Chuck Hezekiah, the new Garnier HerbaShine fortifies the hair cuticle, provides natural gray coverage, and lasts through 28 shampoos.

Patty Slattery, assistant VP-technical training and education, Garnier, at the New York City launch.
“Women’s primary request for their hair is to have it look shiny and be healthy,” said Hezekiah, “and when R&D looked at what women wanted most for their hair, it was better gray coverage, shine and health.”

“The 18 available shades in the new collection represent a hybrid color system that falls between semi-permanent and demi-permanent hair color, offering long-lasting color and shine, great gray coverage and a new strengthening complex that allows the cuticle to be kept very smooth,” added Hezekiah.

The dimensional browns, blondes and red tones offer up to 70% gray coverage with fortified color. Garnier HerbaShine is being characterized by the company as a Soft-Lift Level 2+, because it can lift hair up to a single level, cover gray, and provide natural results without an obvious root line. According to Hezekiah, the ammonia-free formula works in 10 minutes and features a wide range of shades including a variety of natural brunette shades.

“The brunette is back,” he noted, adding, “Seventy percent of the world’s population is brunette.”

Garnier HerbaShine Medium Brown 500, one of 18 shades in the new collection.
In addition to the nuances in the extensive color range, the product is easy to apply, and is packaged with Activating Crème, Ammonia Free Color Crème, Shine-Infused Conditioner, plus instruction sheet and gloves, which are PVC-free and environmentally friendly.

According to Garnier, the collection represents a new generation of hair color that works by fortifying the cuticle while wrapping it in shiny and radiant color. The ammonia free color crème formula means a fresh and fragrant color experience, and the collection features top notes of apple, raspberry, black currant and peach; heart notes of apricot, iris and melon, and base notes of exotic wood. Bamboo extract, avocado oil and shea butter reinforce the hair’s protective cuticle layer while coloring; high quality pigments revive color and add reflective tones, and the creamy formula spreads easily and does not drip. Bamboo, which is known for its strength and flexibility, is also supple, tending to sway and bend without breaking, and works to penetrate the hair fiber, internally fortifying the hair. Conditioning polymers act on the hair fiber’s surface to smooth, soften and reflect shine.

The collection will be available in December 2009/January 2010 at mass market retailers nationwide at a suggested price of $7.99. Additional information is available at:

Related Raw Materials:

blog comments powered by Disqus
  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.