Online Exclusives

Gorgeously Green

April 22, 2010

Tarte hosts cosmetics workshop with makeup guru Tina Turnbow.

Gorgeously Green




Tarte hosts cosmetics workshop with makeup guru Tina Turnbow.



By Melissa Meisel
Associate Editor



 
Imagine flower buds blossoming and fresh leafy greens coming to life. Lush lilacs, pink peonies and vibrant roses bloom. Such is the look for celebrity makeup artist Tina Turnbow’s collaboration with Tarte cosmetics for Spring 2010.

Turnbow brought her backstage expertise to Sephora 42nd and Madison on April 9 for a special cosmetics workshop (see video at left) hosted by Tarte. She shared tips and tricks from her work on award shows, the runway and with celebrities like Keri Russell, Jessica Szohr and Amanda Peet, among many others! Tarte’s team of natural beauty experts was also on hand to offer complimentary consultations utilizing the best-selling Flower Child by Tina Turnbow collection for Spring 2010.

“Our ‘Go Gorgeously Green/Tina Turnbow for Tarte’ event was held at Sephora in April for many reasons,” Tarte Chief Executive Officer and Creator Maureen Kelly told Happi in a post-occasion interview. “With April being Earth Month, we wanted to host an in-store event with Tina so that she’d be able to connect directly with customers, offering mini-makeovers and green tips. We love partnering with Sephora for events—their teams are always so supportive. They understand our green messaging and natural products.”

Tarte cosmetics' unique combination of “skinvigorating” ingredients, easy-to-use products and fashion-forward packaging deliver professional results to the everyday woman—as seen at Sephora on April 9. The brand’s collaboration with the illustrious Turnbow for the season include the Flower Child Natural Eyeshadow Palette, a refillable and reusable, floral-adorned case that creates an endless array of eye looks ranging from soft to smoky; as well as the Flower Child Cheek Stain, a water-based gel blush in a gorgeous golden rose. The blush features Tarte T5 Super Fruit Complex, a proprietary blend of the five most active superfruits: goji, açaí, maracuja, acerola and pomegranate, according to the company.

However, the breakout hit of the season is Tarte’s new Natural Gel Lip Stains. These products feature “Lip Surgence technology” and vitamins A and E. Tarte contends the lip stains increase lip volume by 3% and moisture content by 6000% while showing a significant reduction in the appearance of fine lines an average of 39% after four weeks and 67% after six weeks of use. The brand plans to rollout a modified version of these lip stains for Fall 2010, according to sources.

“We really wanted to collaborate with Tina for this collection because of her eco-friendly philosophy and natural artistic skills,” Kelly said. “Being one of the few green, celebrity makeup artists, Tina was just a natural fit! It’s the perfect marriage: natural cosmetics brand meets green celebrity makeup artist.”

With May being National Skin Cancer/Melanoma Awareness Month, Tarte is also bulking up its best-selling 24.7 Natural Lip Sheers with SPF 15 range with new hues: Dawn (shimmering golden nude), Twilight (shimmering peach nude) and Sunday (shimmering deep pink).

More info: www.tartecosmetics.com


Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.