Online Exclusives

Back to the Beach

By Melissa Meisel, Associate Editor | May 28, 2010

Lush�s latest rollouts feature ocean-sourced ingredients.

Aimee O’Donnell Saunders
June is National Ocean Month. And what better way to celebrate the sea than to try some ocean-inspired skin care? Lush Cosmetics is set to debut a variety of new products this month that contain seaweed, sea salt and seawater. The brand also will support Oceana—the largest international ocean protection and restoration environmental advocacy group—through its Charity Pot SKU.

Aimee O’Donnell Saunders, a product trainer at Lush in San Francisco, took time to chat with Happi about the brand’s latest ocean-sourced rollouts for June 2010.

Happi: What ocean-sourced ingredients does Lush use and what are their benefits?

Aimee O’Donnell Saunders: At Lush, we love ingredients from the ocean.In addition to sea water, we are using several kinds of sea salts, seven kinds of seaweeds, seaweed absolute and sand.The benefits of these ingredients are multi-faceted.

We source our sea water from the Vancouver Aquarium, which takes sea water from 14 meters below the surface of the water, off the coast of Vancouver and filters it several times. Sea Water is one of the most underestimated resources to cleanse, hydrate and refresh the skin. It actually mirrors the mineral content of our skin by almost 90%, and in doing so, sea water plumps and moisturizes the skin, unlike fresh water, which causes our skin to go wrinkly due to the leaching out of minerals and lipids into fresh water. Additionally, sea water has roughly 3% salt, which gives the hair body and contributes to shine. We use two kinds of sea salt—Atlantic and Hawaiian.

Happi: This sounds interesting. Tell us about the salts that you use.

AOS: Our Atlantic Ocean salt is harvested off the cool blue waters of Portugal. This salt is less refined, with more minerals than table salt. Salts have been used for thousands of years for therapeutic properties to re-mineralize and stimulate, and impart a glow to the skin. It can be a great scalp soother when used in shampoos, and offers both volume and shine to the hair.

Our Hawaiian salt is purchased from a source on Molokai, and is only found in GeoPhyzz, one of our Bath Bombs. One ton of sea water, harvested off the coast of Molokai, creates 77 pounds of sea salt. The red color comes from Alaea, a Hawaiian clay that gives the salt a nutritious boost of minerals. This salt is a gourmet, edible product highly prized in the culinary world. Even more than regular white salt, the added Alaea makes Hawaiian red salt extra mineral-rich, which can relieve troubled, itchy skin and leave it very soft.

New Lush products make waves with ocean salt.
Happi: And what about the benefits of the seaweed?

AOS: Soothing, protective, nourishing and hydrating—seaweeds contain up to twenty times the levels of elements found in land plants. Seaweed is packed with vitamins and minerals, especially calcium, copper, iron, magnesium, potassium and zinc plus iodine.It’s an ideal ingredient for improving skin tone and softness, as well as moisturizing and reconditioning processed hair.We use seven seaweeds in total—Bull Kelp, Tooth Wrack, Nori, Carrageen, Irish Moss, Agar Agar and Arame.

Seaweed Absolute is made from Nori seaweed, which also goes by the names of Bladderwrack, Black Tang, Rockweed, Bladder Fucus, Seawrack, Sea Oak, Black Tany, Cut Weed, and Rockwrack.It is found on the coasts of the North Sea, the western Baltic Sea, and the Atlantic and Pacific Oceans.It’s a wonderful ingredient to stimulate lymphatic drainages and encourage the body’s release of toxins, as well as deliver nutrients and hydration to skin and hair.

Happi: Why did you decide to use ocean-sourced ingredients in your products?

AOS: Lush chooses our ingredients for the benefits they provide for the skin and hair, and have found oceanic ingredients to be some of the most beneficial for many different skin and hair needs. Our goal is to create effective products with as many naturally occurring ingredients as possible. Several of our product creators grew up and live now along the south coast of England, and have used seaweeds and sea salt for decades.

Happi: What do your customers like about these ocean-infused products?

AOS: One of our top selling products in North America is Ocean Salt Face and Body Scrub. Ocean Salt, as the name implies, has a good deal of salt to polish and exfoliate, but also leaves the skin nourished and hydrated. Another top seller is our Big Shampoo, with 50% sea salt to add tons of volume and shine to hair.

Also, a portion of the proceeds from Lush’s Charity Pot Hand & Body Lotion are donated to Oceana—it’s just one of the charities that we support. Since its inception, Lush has proudly donated over $1 million to handpicked charities— including Oceana—in support of animal rights, environmental protection and humanitarian concerns.

More info: www.lush.com


Related End-User Markets:

Related Raw Materials:

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016