Online Exclusives

Diving Deep

By Melissa Meisel, Associate Editor | May 28, 2010

Sue Devitt draws inspiration from the Solomon Islands in her latest cosmetics collection.

Multi-tasking Sue Devitt—makeup artist, product formulator, explorer and philanthropist—continues her unique global journey in search of inspiration for her latest product collection, A Southern Seas Sojourn.

Her previous adventures to the Great Barrier Reef, India and Mt. Kilimanjaro have yielded striking destination-derived makeup collections with a cult following at stores such as Bloomingdale’s and Barneys New York. So it’s no surprise that her recent voyage to the Solomon Islands in the South Pacific represents the lush and colorful inspiration for her latest cosmetics range.

This multi-wear facial powder offers dazzling highlights.
Although the Solomon Islands are geographically close to Australia where Devitt was raised, their intriguing, untouched beauty seemed impossibly distant, she said.

“It’s widely acknowledged that no one can visit the Islands for any length of time and remain untouched by their raw beauty; you are forever changed,” Devitt explained. “That’s why I set out on this latest exploration—and came back with inspiration for a gorgeously-hued collection, plus a deep affinity for preserving this paradise of raw beauty.”

An experienced diver, Devitt encountered some of the most pristine and color-rich coral formations she’d seen anywhere on the planet while in the South Pacific. She was enthralled by the depth and diversity of their shades, their intricate underwater beauty, and she instantly knew she had found her inspiration for her latest cosmetics collection.

Leading the Solomon Islands collection is the Hydrating Marine Minerals Destination Eye & Cheek Palette ($37.50)—a blend of coral, pink and bronze shades in a hydrating mineral formulation that combines sea and marine ingredients, flower derivatives and other nourishing elements in an encapsulated, proprietary delivery system. Ceramides and hyaluronic acid combine to capture water from the air and continuously deliver it to the skin, increasing skin’s moisture level and vitality, while providing longwearing color. Devitt also included tamanu essence, an antioxidant-rich ingredient she discovered in the Solomon Islands, which helps to nurture delicate skin.

A lipgloss that fortifies and shines.
“Hydration for skin and body is important to us as a beauty company. But it’s also a global issue we are addressing with our current philanthropic efforts,” she said. “These efforts focus on the preservation and sustainable use of the oceans, reefs and the South Pacific ecosystem. Millions of people in developing countries depend on reefs for food and their livelihood. Exploring these destinations over the past several years has made me highly aware of how environmental conditions are affecting our coral reef ecosystem, especially in the remote areas of the South Pacific, Australia and New Zealand. This is a part of the world that I’m very connected to. I believe it to be one of the most beautiful yet, unfortunately, endangered regions.”

As a result, proceeds from the Destination Eye & Cheek Palette benefit the non-profit organization Coral Reefs in the South Pacific (CRISP).

The new range also features new hues of Devitt’s popular Lip Intensifier Pencil ($22) in Kirakira, a nude; Malaita, a pink nude; Bellona, a dusty rose and Tinakula, a deep nude. This product contains a formulation that moisturizes while intensifying natural color to maximize the appearance of the lips and to enhance natural lip shape. The addition of a new matte pink to Devitt’s Lip Enhancing Gloss ($22) also rounds out the marine-inspired mix.

More info: www.suedevittbeauty.com


  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Coast To Coast

    Coast To Coast

    Melissa Meisel, Associate Editor||January 30, 2017
    Natural hand wash brand is aiming to make an environmental difference.

  • Switch It Up

    Switch It Up

    Christine Esposito, Associate Editor||January 30, 2017
    Chicago startup seeks to shake up the AP/deo category with a new launch that meshes sustainability, style and scent.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Pro Pigments

    Pro Pigments

    Melissa Meisel, Associate Editor||December 12, 2016
    Makeup brand Kryloan has a rich history in the industry and now open doors at a NYC flagship.

  • Fast Forward

    Fast Forward

    Melissa Meisel, Associate Editor||December 12, 2016
    Doug Cooper of IP Brands is thinking ahead when it comes to beauty trends.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Skin Care Sensation

    Skin Care Sensation

    Melissa Meisel, Associate Editor||November 7, 2016
    Circ Cell aims to be unique with formulations that uphold skin tone.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.