Online Exclusives

Diving Deep

By Melissa Meisel, Associate Editor | May 28, 2010

Sue Devitt draws inspiration from the Solomon Islands in her latest cosmetics collection.

Multi-tasking Sue Devitt—makeup artist, product formulator, explorer and philanthropist—continues her unique global journey in search of inspiration for her latest product collection, A Southern Seas Sojourn.

Her previous adventures to the Great Barrier Reef, India and Mt. Kilimanjaro have yielded striking destination-derived makeup collections with a cult following at stores such as Bloomingdale’s and Barneys New York. So it’s no surprise that her recent voyage to the Solomon Islands in the South Pacific represents the lush and colorful inspiration for her latest cosmetics range.

This multi-wear facial powder offers dazzling highlights.
Although the Solomon Islands are geographically close to Australia where Devitt was raised, their intriguing, untouched beauty seemed impossibly distant, she said.

“It’s widely acknowledged that no one can visit the Islands for any length of time and remain untouched by their raw beauty; you are forever changed,” Devitt explained. “That’s why I set out on this latest exploration—and came back with inspiration for a gorgeously-hued collection, plus a deep affinity for preserving this paradise of raw beauty.”

An experienced diver, Devitt encountered some of the most pristine and color-rich coral formations she’d seen anywhere on the planet while in the South Pacific. She was enthralled by the depth and diversity of their shades, their intricate underwater beauty, and she instantly knew she had found her inspiration for her latest cosmetics collection.

Leading the Solomon Islands collection is the Hydrating Marine Minerals Destination Eye & Cheek Palette ($37.50)—a blend of coral, pink and bronze shades in a hydrating mineral formulation that combines sea and marine ingredients, flower derivatives and other nourishing elements in an encapsulated, proprietary delivery system. Ceramides and hyaluronic acid combine to capture water from the air and continuously deliver it to the skin, increasing skin’s moisture level and vitality, while providing longwearing color. Devitt also included tamanu essence, an antioxidant-rich ingredient she discovered in the Solomon Islands, which helps to nurture delicate skin.

A lipgloss that fortifies and shines.
“Hydration for skin and body is important to us as a beauty company. But it’s also a global issue we are addressing with our current philanthropic efforts,” she said. “These efforts focus on the preservation and sustainable use of the oceans, reefs and the South Pacific ecosystem. Millions of people in developing countries depend on reefs for food and their livelihood. Exploring these destinations over the past several years has made me highly aware of how environmental conditions are affecting our coral reef ecosystem, especially in the remote areas of the South Pacific, Australia and New Zealand. This is a part of the world that I’m very connected to. I believe it to be one of the most beautiful yet, unfortunately, endangered regions.”

As a result, proceeds from the Destination Eye & Cheek Palette benefit the non-profit organization Coral Reefs in the South Pacific (CRISP).

The new range also features new hues of Devitt’s popular Lip Intensifier Pencil ($22) in Kirakira, a nude; Malaita, a pink nude; Bellona, a dusty rose and Tinakula, a deep nude. This product contains a formulation that moisturizes while intensifying natural color to maximize the appearance of the lips and to enhance natural lip shape. The addition of a new matte pink to Devitt’s Lip Enhancing Gloss ($22) also rounds out the marine-inspired mix.

More info: www.suedevittbeauty.com


blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • You’re So Sensitive!

    You’re So Sensitive!

    June 13, 2016
    P&G teaches dermatologists a thing or two about common skin maladies—and some common household chores to boot!

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • What’s New at Bath & Body Works?

    What’s New at Bath & Body Works?

    Melissa Meisel, Associate Editor||June 6, 2016
    Tropical scents are leading the way this season so far.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Big Business at Beiersdorf

    Big Business at Beiersdorf

    Melissa Meisel, Associate Editor||May 23, 2016
    VP of marketing shares info on winning products and more.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Representatives Connect

    Representatives Connect

    Melissa Meisel, Associate Editor||May 8, 2016
    Re:Beauty offers a new direct sales opportunity.

  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.