Online Exclusives

Bathing Beauty

By Christine Esposito, Associate Editor | June 7, 2010

The creative waters are flowing at Bath Nation, a niche skin care company founded in 2002 by husband and wife team Curtis and Nicole Durham.

Curtis and Nicole Durham, founders of Bath Nation.
Curtis and Nicole Durham, founders of Bath Nation, have been handcrafting products in Golden, CO since 2002 under what they call their “Intelligent Organic Skincare” philosophy. That mantra has lead to a number of soaks, scrubs, lotions and shave creams that smell great, are fun to use and pamper the skin—from bourbon vanilla sugar scrub to wasabi lime bath gelée to cabernet crush red wine and silk skin conditioner, just to name a few.

Happi had a chance to talk to this busy husband and wife team about about the birth of Bath Nation, their formulation philosophy and what new products they have on tap.

Happi: Tell us how you got into the business—where was Bath Nation conceived?

Curtis: We got into the business when I realized my wife's bath and body habit was out of control. Every day, there was less space on our bathroom shelf and I figured if we started our own company Nicole could make exactly what she wanted because she obviously wasn't finding it in the marketplace.
Nicole: What a way to break a habit! We set out to fill a gap in the market for products that are good for you but still luxurious and fun to use. It's what brought about our Intelligent Organic Skincare philosophy.

Happi: Intelligent organic skin care—what does that mean?

Nicole: It seems that so many skin care lines fall into one of two categories: completely organic and/or natural and the other category of products synthesized from unpronounceable elements found on the far end of the periodic chart.
Curtis: There are some great plant-derived ingredients out there that when added to a lotion or scrub really enhance the performance.
Nicole: We try to find that balance where nature and science play nice together by using these ingredients coupled with as much all-natural and organic raw ingredients that we can source. By using the best of both worlds, we're creating safe yet highly effective products that also have a good dose of fun mixed in. And we make sure that everything smells fantastic! Some might say good enough to eat, but we most certainly do not recommend that.

Salt scrub, cleanser and skin conditioner in cabernet crush.
Happi: Is skin care or personal care in your background?

Curtis: As far as personal care being in our background, I think it's safe to say our parents taught us to use soap at a very early age. But my background is in engineering and Nicole's is in marketing, which has really made us a great team. We basically did tons of research over several years and tested and retested to create a product line that we're proud of.

Happi: Tell us about Bath Nation's production facility. While you have grown since 2002 to need this space, you still hand make products? Why?

Curtis: Space is great when you have to keep all those boxes of containers and raw ingredients on hand. As for hand-crafting, we're keeping it real! We have always liked the idea of small-batch, hands-on produced things.
Nicole: It's all a part of our dedication to producing the highest quality products possible. By staying true to our original processes, we're creating products that people can feel good about using and truly enjoy.

Happi: Your products are stocked at The Spa at the Inverness Hotel and other local spots. Can you tell us more about your spa presence?
Nicole: Not only are our products great for spas as a retail item that looks good on their shelves, but they are great for back bar and make for excellent treatments. We've made products that really speak for themselves and provide dedicated support to the spas that carry Bath Nation.

Happi: While it is probably hard to pick a favorite, what do you see as Bath Nation's signature SKU, or the product/range you are most proud of?
Nicole: Our scrubs are our signature product but the Cabernet line that includes a Salt Rub, Bath Gelee and Silk Skin Conditioner has been wildly popular. This is what I'm using at home right now and loving. All of our Cocoa-Mint foot care products are also best-sellers.

Happi: You're located in the same town as Coors. Ever kick back with a beer and ponder the next scrub or lotion?
Curtis: You should come for a visit! We'll take the short tour at Coors and talk lotion all day long! Or we can go hang out at the Golden City Brewery. It's located in someone's backyard and currently Golden's 2nd largest brewery, if you can believe it.

Happi: Keeping the beer theme going, what's on tap for Bath Nation?
Nicole: We've recently been on a product development bender and have some new, exciting products that we plan on releasing over the next year. We are releasing our new Cocoa-Mint Foot Butter on June 7th and will soon be coming out with a limited edition collection of products for the holidays in an amazing cranberry scent.
Curtis: Mmmm, can you make a lotion with beer? Carbonated body wash? I feel another development binge coming on!

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • More than Moisture

    More than Moisture

    May 25, 2015
    With diabetes so prevalent in the US, a new Eucerin line is meeting the unique needs of diabetic skin.

  • Johnson’s Making a Splash

    Johnson’s Making a Splash

    May 18, 2015
    J&J’s So Much More campaign aims to raise awareness regarding the importance of bath time.

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.