Online Exclusives

SDA Is Now The American Cleaning Institute

June 28, 2010

Institute unveils new website during its midyear meeting in Washington D.C.

 

It’s official. The American Cleaning Institute (ACI) is the new name of the former Soap and Detergent Association (SDA). During the ACI’s mid-year meeting in Washington, D.C. last month, the Institute introduced its new name and launched a new website to demonstrate the benefits and contributions of cleaning to everyday life. The new site is www.CleaningInstitute.org.

“Our new name, brand and website enable us to better tell the story of how cleaning products and practices contribute to better living,” said ACI board chair Jane Hutterly, executive vice president of worldwide corporate and environmental affairs, S.C. Johnson & Son, Inc. “Our industry’s commitment to a more sustainable world and enhancing health and the quality of life is stronger than ever and will be well represented by the American Cleaning Institute.”

“The American Cleaning Institute reflects our industry’s contribution to better living, who we represent, and the well-recognized scientific and technical expertise that we share with audiences around the world,” said Ernie Rosenberg, ACI president and chief executive officer. Rosenberg noted that the Institute’s long-standing engagement with the global industry remains unchanged.

The former SDA was established in 1926; its members include the manufacturers and formulators of household, industrial, and institutional cleaning products, their ingredients and finished packaging; oleochemical producers; and chemical distributors to the cleaning product industry.

The launch of the new name and website caps off a year during which the Institute moved into an environmentally-friendly new building (at 1331 L Street NW, Suite 650 in DC) and brought its global business-to-business meeting to a new location, the Grande Lakes Resort in Orlando, Florida. ACI’s next convention is scheduled for Jan. 25-29, 2011.

More info: www.cleaninginstitute.org

Related End-User Markets:

blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products line...in China.

  • Between The Sheets: A look at the dryer sheet category

    Between The Sheets: A look at the dryer sheet category

    Christine Esposito, Associate Editor||January 25, 2016
    How has the fabric softener sheet category fared of late?

  • Unshrinkit Is Undeterred

    Unshrinkit Is Undeterred

    Christine Esposito, Associate Editor||December 21, 2015
    The biggest night in this startup’s history didn’t go as smoothly as planned, but the company’s co-founder is confident about the future of her specialty laundry product.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • Step Aside Ladies

    Step Aside Ladies

    October 5, 2015
    Frey Brothers Create Oak & Musk ‘Mantergent’

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • An Emotional Mess

    An Emotional Mess

    June 15, 2015
    Clorox teams with Pixar to explore the Gestalt of spills, germs and other household messes.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • (HE)lp Desk

    (HE)lp Desk

    Christine Esposito, Associate Editor||May 11, 2015
    Tide taps digital lifestyle expert Carley Knobloch to help homeowners navigate issues with modern laundry.

  • Personal from the Start

    Personal from the Start

    Christine Esposito, Associate Editor||February 23, 2015
    Backgrounds in e-comm and CPG help when building a new business, but for Puracy’s founders, the launch of their household and personal care brand was driven by personal need.

  • Top Stories from 2014

    Top Stories from 2014

    January 6, 2015
    Cleaning for a Reason hit home with Happi.com visitors in 2014.

  • Get and Stay Connected

    Get and Stay Connected

    Tom Branna, Editorial Director||December 1, 2014
    Keeping close to consumers is key for companies.

  • Swash This!

    Swash This!

    Nancy Jeffries, Online Editor||July 28, 2014
    Procter & Gamble rolls out the “ultimate clothing care accessory” for fashion lovers.

  • Bear Necessities

    Bear Necessities

    Tom Branna, Editorial Director||March 17, 2014
    When the topic is love and laundry, Sun Products has a winning combination with its Snuggle fabric softener franchise.

  • CEOs To Headline Montreux 2014

    CEOs To Headline Montreux 2014

    Tom Branna, Editorial Director||March 10, 2014
    Leaders from key suppliers and marketers will be at the podium when the global fabric and home care industry meets Oct. 6-9 in Switzerland.

  • Game Day Clean

    Game Day Clean

    Christine Esposito, Associate Editor||March 10, 2014
    Hard work pays off, as Espro Sports Cleaner, a stain treatment designed to keep sports uniforms as clean as opening day, makes it to the big leagues.

  • When Better Is Best

    When Better Is Best

    Tom Branna, Editorial Director||February 17, 2014
    Find out what it takes to be a winner of the 2014 Better Homes and Gardens Best New Product Awards.

  • The Love of Money

    The Love of Money

    January 16, 2014
    It may be the root of all evil, but our salary survey was the top article on Happi.com last year.

  • Answering the ‘Quiet’ Need

    Answering the ‘Quiet’ Need

    Christine Esposito, Associate Editor||December 16, 2013
    High Ridge Brands links with nonprofit Family-to-Family to deliver needed personal care products to those in need.