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A 'Marvel-ous' Program from CSPA

Association teams up with Marvel Comics to promote the value of proper hygiene.

By Tom Branna, Editorial Director

Published October 14, 2010
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The Alliance for Consumer Education (ACE) has formed a marvelous partnership with Marvel Comics to promote the value of good hygiene habits. ACE an affiliate of the Consumer Specialty Product Association (CSPA), has developed “Ace Clean and the Gleam Team” an animated cartoon super hero and his elementary school sidekicks designed to teach kids about good health through cleanliness and proper hygiene practices.

During morning rush hour in Times Square earlier this month, Iron Man joined Ace Clean in a hand washing demonstration with the assistance of The Association for Professionals in Infection Control & Epidemiology (APIC). The event was broadcast on the Reuters and NASDAQ video billboards.

“I have two little ones and the most boring thing in the world for them is to go in the bathroom and wash their hands,” noted Chris Cathcart, president of CSPA/ACE secretary. “We’re fortunate to have Iron Man and our own mascot, Ace Clean, to get the attention of these young children to make it cool, interesting exciting and also the right thing to do, which is wash your hands.”

The event also gave “Iron Man 2” fans a chance to see trailers from the new Blu-ray and DVD as well as life-size cut-outs from the movie, take pictures and see themselves featured on the Times Square video billboards. Free germ-fighting soaps and product samples were available to passersby.

As part of the event, Ace Clean showcased the free interactive videogame at the www.stopgerms.org site, which is a trivia contest that offers information about the history of cleaning and fighting germs. The videogame was developed in collaboration with the CSPA.

The program will distribute more than 90,000 comic-book style book covers to New York area school children to help protect their school books. The comic book covers will feature Ace Clean and Iron Man and offer germ fighting tips from APIC and the www.stopgerms.org website. Midtown Comics in Manhattan is assisting in distribution. All of these initiatives will help raise awareness about the importance of disease prevention and urge participants to visit www.stopgerms.org where they can learn more about “responsible and beneficial use of products to ensure a safer, healthier and cleaner environment in homes, businesses and the community,” which is ACE’s mission.

The NASDAQ billboard in NYC.
“Cleanliness promotes good health. Yet each year, because of a simple lack of knowledge, people of all ages unwittingly come in contact with disease causing pathogens and risk illness a result,” explained Colleen Creighton, executive director, ACE. “Even worse, they can transmit germs to loved ones in their homes, to others in the workplace and at school, and to others in the community.”

The Alliance for Consumer Education (ACE) is a 501(c)(3) nonprofit organization founded in 2000. The ACE mission is “to promote responsible and beneficial use of products to ensure a safer, healthier and cleaner environment in homes, businesses and the community.” Its core program areas are: Inhalant Abuse Prevention, Disease Prevention, Poison Prevention, and Product Management. ACE is affiliated with the Consumer Specialty Products Association.

APIC’s mission is to improve health and patient safety by reducing risks of infection and other adverse outcomes. The association’s more than 13,000 members direct infection prevention programs that save lives and improve the bottom line for hospitals and other healthcare facilities around the globe. APIC advances its mission through education, research, collaboration, practice guidance, public policy and credentialing. Visit APIC online at www.apic.org. For consumer-related information, visit www.preventinfection.org.

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