Online Exclusives

A 'Marvel-ous' Program from CSPA

By Tom Branna, Editorial Director | October 14, 2010

Association teams up with Marvel Comics to promote the value of proper hygiene.

The Alliance for Consumer Education (ACE) has formed a marvelous partnership with Marvel Comics to promote the value of good hygiene habits. ACE an affiliate of the Consumer Specialty Product Association (CSPA), has developed “Ace Clean and the Gleam Team” an animated cartoon super hero and his elementary school sidekicks designed to teach kids about good health through cleanliness and proper hygiene practices.

During morning rush hour in Times Square earlier this month, Iron Man joined Ace Clean in a hand washing demonstration with the assistance of The Association for Professionals in Infection Control & Epidemiology (APIC). The event was broadcast on the Reuters and NASDAQ video billboards.

“I have two little ones and the most boring thing in the world for them is to go in the bathroom and wash their hands,” noted Chris Cathcart, president of CSPA/ACE secretary. “We’re fortunate to have Iron Man and our own mascot, Ace Clean, to get the attention of these young children to make it cool, interesting exciting and also the right thing to do, which is wash your hands.”

The event also gave “Iron Man 2” fans a chance to see trailers from the new Blu-ray and DVD as well as life-size cut-outs from the movie, take pictures and see themselves featured on the Times Square video billboards. Free germ-fighting soaps and product samples were available to passersby.

As part of the event, Ace Clean showcased the free interactive videogame at the www.stopgerms.org site, which is a trivia contest that offers information about the history of cleaning and fighting germs. The videogame was developed in collaboration with the CSPA.

The program will distribute more than 90,000 comic-book style book covers to New York area school children to help protect their school books. The comic book covers will feature Ace Clean and Iron Man and offer germ fighting tips from APIC and the www.stopgerms.org website. Midtown Comics in Manhattan is assisting in distribution. All of these initiatives will help raise awareness about the importance of disease prevention and urge participants to visit www.stopgerms.org where they can learn more about “responsible and beneficial use of products to ensure a safer, healthier and cleaner environment in homes, businesses and the community,” which is ACE’s mission.

The NASDAQ billboard in NYC.
“Cleanliness promotes good health. Yet each year, because of a simple lack of knowledge, people of all ages unwittingly come in contact with disease causing pathogens and risk illness a result,” explained Colleen Creighton, executive director, ACE. “Even worse, they can transmit germs to loved ones in their homes, to others in the workplace and at school, and to others in the community.”

The Alliance for Consumer Education (ACE) is a 501(c)(3) nonprofit organization founded in 2000. The ACE mission is “to promote responsible and beneficial use of products to ensure a safer, healthier and cleaner environment in homes, businesses and the community.” Its core program areas are: Inhalant Abuse Prevention, Disease Prevention, Poison Prevention, and Product Management. ACE is affiliated with the Consumer Specialty Products Association.

APIC’s mission is to improve health and patient safety by reducing risks of infection and other adverse outcomes. The association’s more than 13,000 members direct infection prevention programs that save lives and improve the bottom line for hospitals and other healthcare facilities around the globe. APIC advances its mission through education, research, collaboration, practice guidance, public policy and credentialing. Visit APIC online at www.apic.org. For consumer-related information, visit www.preventinfection.org.

Related End-User Markets:

Related Raw Materials:

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.


  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.