Online Exclusives

Consumers Crave Health and Beauty

By Nancy Jeffries, Contributing Editor | April 27, 2011

Self’s healthy beauty award winners for 2011.

Health and beauty are the watchwords for today’s cosmetics industry, according to Lucy Danziger, editor-in-chief of Self magazine. The growth of the magazine’s Healthy Beauty Award program, now in its 12th year, is a testament, said Danziger, to the consumer’s desire for brands and products that enable women to pursue and achieve both of these values. The Self Healthy Beauty Awards 2011 held last week at New York’s Museum of Arts and Design, support a strong preference among today’s consumers for products that not only make women more beautiful, but offer healthy ingredient options and high functionality.

More beauty categories, more new technology, and more interactivity thanks to Facebook and Twitter, are enabling women to communicate via technology-abetted word-of-mouth. According to a Self survey of the magazine’s readers, 62% of women rely on word-of-mouth for beauty advice, and new technology is supporting this flow of information on a significant scale. Other stats uncovered in the Healthy Beauty Award selection process, gleaned from testing a year’s worth of new beauty products, 1,187 in all, revealed a number of interesting trends. Popular ingredients included shea butter, cocoa butter, lavender, and sugar; eyes were a hot topic, with 166 new products for eyes assessed in the process, and interesting crossovers, including Cindy Crawford’s Meaningful Beauty face products, Kat Von D’s makeup, and Beyonce’s sparkly body lotion, a beauty award winner, took center stage.

Standout Trends Tout Function and Nature
Among the trends found in the hair category were the following, almost 70% of hair mousses were volumizing, 33% were for curly hair, 20% of conditioners were smoothing, and 33% of the new shampoos were smoothing. Bamboo oil was a key ingredient, the word, “rescue,” appeared in five of the hair products assessed, three hair products used ingredients from the sea, and one in four hairsprays used the words, “touchable” or “soft” in their names.

Body product stats revealed a natural bent, with 56% of the submissions claiming some sort of fruit, vegetable or edible ingredient, speaking to the desire for good for you healthy ingredients. Of the 150 products submitted for the body category, 43 were lotions, 31 body washes and 60 were moisturizers, in butter, cream, or lotion form.

In addition, despite bushels of strawberries, apples, mangoes, and oranges, pomegranate was the most popular fruit this year; green tea was used in three products, milk in six products, five products used “sugar” in their name, and one in three body washes tested was floral.

Face care statistics showed a strong 122 out of 352 products submitted as anti-aging (35%), with 16% serums, and 19% cleansers. Makeup stats supported specific trends, with 32% of winners in the category including the words bright, illuminate, glow and shimmer, and 60% of tinted moisturizers containing SPF, 40% of mascaras dedicated to volumizing, and 60% of blushes were powders.

Hair Care Winners
Best All-Around Shampoo – Alterna Bamboo Smooth Anti-Frizz Shampoo

Best Clarifying Shampoo – Redken Nature’s Rescue Refreshing Detox Shampoo

Best Shampoo for Color Treated Hair – Amika Obliphica Balancing Shampoo

Best Conditioning Treatment for Dry Hair – Dove Nourishing Oil Care Daily Treatment Conditioner

Best Volumizing Conditioner – Biolage Volumatherapie Full Lift Volumizing Conditioner

Best Conditioner for Color-Treated Hair – Pantene Pro-V Color Hair Solutions Color Preserve Shine Conditioner

Best Powder Dry Shampoo – Keratin Complex Volumizing Dry Shampoo Lift Powder

Best Shampoo for Dry Hair – Oribe Shampoo for Moisture and Control

Best Anti-Dandruff Shampoo – Garnier Fructis Anti-Dandruff Shampoo Intense Cleanse

Best Aerosol Dry Shampoo – Batiste Dry Shampoo

Best All-Around Conditioner – Organix Renewing Moroccan Argan Oil Conditioner

Best Volumizing Shampoo – Biomega Volume Shampoo

Best Detangler – The Body Shop Rainforest Detangling Spray

Best Overnight Treatment – Nexxus ProMend Split End Binding Overnight Treatment Crème

Best Repairing Treatment – Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment

Best Leave-In Treatment – John Frieda Full Repair Perfect Ends Deep Infusion

Best Moisture Mask – Kerastase Masque Nutri-Thermique

Best Hairspray – Pureology Colour Stylist Strengthening Control Zero Dulling Hairspray

Best Volumizer – Oscar Blandi Hair Lift

Best Sculptor – L’Oreal Professional Texture Expert or Graphic

Best Root Lifter – Minardi Root Lifter

Best Mousse – Suave Professionals Volumizing Mousse

Best Smoother – Fekkai Essential Shea Tame & Style Pot De Crème

Best Finishing Spray – Tresemmé Climate Control Finishing Spray
Face Care Products

Best Acne Cleanser – L’Oreal Paris Go 360 Clean Anti-Breakout

Best Foaming Cleanser – BareMinerals Deep Cleansing Foam

Best Makeup Remover – Lierac Paris Diopti Demaq- Gentle Eye Makeup Remover
Best Cleansing Oil – Decleor Aroma White C+ Brightening Cleansing Oil

Best Mattifying Cleanser – Clean & Clear Finishes Mattifying Cleanser
Best Cleansing Mask – Dr. Brandt Detoxygen Experience
Best Anti-Aging Serum – Nia24 Rapid Exfoliating Serum
Best Pore Minimizer – Perricone MD Intensive Pore Minimizer
Best Moisturizer for Oily Skin – Clean Scene by Murad Begging for Balance
Best Acne Treatment – Super by Dr. Nicholas Perricone Acne Treatment
Best Exfoliant – Beauty RX Skincare by Dr. Schultz Advanced Exfoliating Therapy Pads

Best All-Around Eye Serum – Garnier Ultra-Lift Anti-Wrinkle Eye Roller
Best Anti-Aging Eye Serum – Prevage Eye Advanced Anti-Aging Serum

Best Anti-Aging Moisturizing – Lancome Rénergie Lift Volumetry Cream

Best Serum for Day – Sensai Cellular Performance Wrinkle Repair Collagenergy
Best Moisturizer for Night – Roc Retinol Correxion Sensitive Night Cream
Best Anti-Aging Serum – SkinMedica Tri-Retinol Complex ES
Best All-Around Moisturizer – Sephora Collection Instant Moisturizer

Best Eye Cream – La Mer The Eye Balm Intense
Makeup Winners

Best Foundation With SPF – Origins Brighter By Nature SPF 30 Skin Tone Correcting Makeup

Best Full-Coverage Foundation – Guerlain Lingerie de Peau
Best Pressed Powder – Maybelline New York Fit Me! Powder
Best Illuminating Cream – Topshop Makeup Skin Glow
Best Blush – Clarins Blush Prodige Illuminating Cheek Colour
Best Illuminating Powder – Sonia Kashuk Brightening Powder
Best Concealer – Shiseido Natural Finish Cream Concealer

Best Sheer Foundation – Avon Healthy Makeup Liquid Foundation
Best Tinted Moisturizer – Philosophy Hope In A Tinted Moisturizer
Best Illuminating Foundation – Bobbi Brown Illuminating Finish Powder Compact Foundation SPF 12

Best Primer – Smashbox Photo Finish Targeted Pore & Line Primer
Best Bronzer – Physicians Formula Bronze Booster Glow-Boosting Pressed Shimmer Bronzer

Best Face Illuminator – Mark Touch & Glow Shimmer Cream Cubes All Over Face Palette
Best Eyeshadow – Estée Lauder Pure Color EyeShadow

Best Lip Tint – Burt’s Bees Tinted Lip Balm

Best Nail Polish – Perfect Formula The Perfect Color

Best Base Coat – Orly Primetime Chip Preventing Primer

Best Lash Treatment – Wet ‘n Wild Megalash Clinical Serum
Best Eyeliner Pencil – Stila Smudge Stick Waterproof Eyeliner

Best Mascara – Diorshow 360
Best Lip Pencil – Nars Velvet Gloss Lip Pencil

Best Lip Conditioner – Eau Thermale Avène Cold Cream Lip Cream
Best Lipstick – Clinique Chubby Stick Moisturizing Lip Colour Balm
Best Lip Gloss – Make Up For Ever Lab Shine Gloss

Best Gel Eyeliner – Tarte EmphasEYES Aqua-Gel Eyeliner
Best Brow Pencil – Smashbox Brow Tech To Go
Best Lip Balm – CoverGirl NatureLuxe Gloss Balm
Best Liquid Liner – Benefit Magic Ink
Body Products

Best Body Lotion for Night – Jergens Overnight Repair Nightly Restoring Moisturizer
Best Body Lotion For Sensitive Skin – Curél Sensitive Skin Remedy Lotion
Best Body Lotion for Day – Beyoncé Heat Gold Sparkling Body Lotion
Best Bath Soak – B. Witching Bath Co. One-Hundred Roses Foaming Bubble Bath

Best Bar Soap – Olay Body Collection Luscious Embrace Massaging Body Bar
Best Bodywash – Caress Fine Fragrance Elixir Body Wash in Sheer Twilight

Best Body Cream – Bath & Body Works Signature Collection Intense Moisture Body Butter
Best Foot Scrub – Sally Hansen Smoothing Pumice Foot Polish
Best Foot Mask – Manicure/Pedicure by OPI Royal Verbena Mask
Best Hand Lotion – Eucerin Daily Skin Balance Skin-Fortifying Hand Crème
Sun Care

Best Sunscreen for Face SPF 50+ — Obagi Nu-Derm Sun Shield SPF 50
Best Self-Tanner – Lancaster Shimmering Bronze Creamy Gel for Legs
Best Sunscreen for Body – (tie) Aveeno HydroSport Sunblock Spray SPF 85 and Neutrogena Wet Skin Sunblock Spray SPF 85+

Best Face Lotion with SPF – Chanel Ultra Correction Line Repair Day Cream SPF 15
In addition to the Healthy Beauty Award program, Self has initiated a social networking campaign on, hosts a Facebook page, as well as Twitter interface and iPad app, for those interested in locating and purchasing all the winning products.

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