Online Exclusives

Wear It Well

By Melissa Meisel, Associate Editor | August 2, 2011

Skin care companies find success with unique facial treatments.

It’s no secret that an indulgent face mask is on the agenda of many girl’s-night-in occasions, along with a pint of ice cream and the latest chick flick. But with a variety of scrubs, salves and pastes to choose from, what makes a facial product stand out from the others?
 
 
It’s texture, for starts.
 

Angela Leung, founder of MyFaceworks, a skin care line based in Vancouver, Canada, saw an opportunity in the delivery of the mask itself. Her skin care line features facial masks made of soft pieces of material cut in the shape of a face and soaked in different types of nutrients and ingredients.

 
The range is available in three different types of masks, Non-Woven, Silk and Bio-Cellulose. Each mask fabric is carefully paired with active ingredients to maximize desired results, according to the company.

 
Products span from I Need to Open My Eyes— a revitalizing eye treatment made from cucumis sativus (cucumber) extract, sodium hyaluronate and niacinamide—to I Need To Wake Up, a vitamin C-infused mask that also features aloe barbadensis leaf juice and kiwi extract.

 
“Unlike traditional masks, MyFaceworks sheet masks are convenient and portable. You can get instant spa-like results in the comfort of your own home. You can customize your skin care regimen since each mask is individually soaked with different ingredients and nutrients and tailored for every skin type. It’s perfect for busy travelers as well as on-the-go moms,” Leung told Happi.

 
Cost and convenience are key for 2011, agree industry insiders. In 2010, skin care has remained the largest personal care category, accounting for 25% of total industry sales, according to data from Cosmetics & Toiletries USA 2010, a study by worldwide consulting and research firm Kline & Company. Due to the emergence of high-tech facial treatment offerings, the mask category is one of the fastest growing segments.
 

 
“The biggest trends in facial treatments are masks, scrubs and serums. With the recession, many people have had to cut back on trips to their skin care professionals and/or cosmetic surgeons. Instead of expensive facials and peels at a med-spa or doctor's office, people are opting for less expensive but effective at-home facial treatment products that provide real results,” noted Joni Rogers-Kante, founder and CEO, SeneGence International, Irvine, CA.

 
One such beauty product new to the marketplace is SeneDerm Solutions Endothermic Mask, which lifts and tightens the appearance of the skin, and helps to increase antioxidant properties within the skin’s structure and development stages. According to Rogers-Kante, it delivers a kinetic enzyme into the dermis, helping to plump and firm skin cells while, at the same time, smoothing and filling in fine lines and wrinkles. Both customers and SeneGence independent distributors tout it as a mini facelift in a bottle.

 
Christina Zehavi, founder, Christina USA, thinks function over form is another key attribute to a successfully selling facial product. She told Happi, “Facial treatments, masks and serums that actually work to regulate the functioning of the cells are a big trends right now. They work by helping the cells to defend against the aging process both biological and environmental.”

 
Christina’s FlourOxygen+C features a triple-acting formulation that reverses the signs of sun damage, photo-aging, and post acne damage that results in hyperpigmentation and discoloration of the face, neck and décolleté. Retinol, salicylic, glycolic, lactic and kojic acids perfectly balanced with vitamins C, E and bearberry extract lighten and eliminate discolorations, even skin tone and reduce UV induced pigmentation. FlourOxygen+C results in immediate visible lightening of the epidermis while working deeper to help regulate future melanin production.

 
“For facial treatments, serums and masks are big, especially when combined with anti-aging properties and components,” agreed Francesco Clark, president, Clark’s Botanicals, New York. “What’s great about skin care right now is that a lot of the products are gentle, yet effective; which means that those with sensitive skin can be more aggressive and proactive about anti-aging without irritation. Consumers now want something that will give them immediate results as well as long-lasting benefits.”

 
Clark Botanicals’ latest innovation is the Intense Radiance Mask, a “miracle” white clay mask that boosts collagen production for a smoother, brighter and more luminous complexion. Ideal for combination and aging skin, it combines four powerful agents: a proprietary collagen-boosting complex that prevents and reduces wrinkles while promoting elasticity and firmness; white genepi, a rare, Ecocert-certified organic alpine plant extract that clarifies and protects skin while delivering antioxidant, anti-inflammatory and anti-bacterial properties; algae extract with proven moisture-retaining properties that immediately lifts, tightens and strengthens connective tissue in the skin; and a highly effective tri-peptide complex that combats redness and skin irritation even as it repairs extracellular damage.
 

“Today’s consumers are sharp, performance driven, and tired of marketing hype. Consumers are looking for products that really work and are quick and simple to use, ultimately they want results they can actually see,” agreed Rogers-Kante, of SeneGence International. “Products that push the bar with new technologies making beautiful skin and health possible, will continue to flourish in the marketplace.”
 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.