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What's New at Colomer?

September 1, 2011

A president retires and a big distribution deal is announced.

What’s New at Colomer?


A president retires and a big distribution deal announced.



Colomer, the hair and nail care marketer based in Spain, continues to roll out new products while expanding its global scope. With global sales last year of $420 million, it seems to be faring well with the burgeoning trends within the personal care industry.

Major products at Colomer include American Crew, CND, Orofluido and Art & Science to name a few in the professional category. For consumers, Fermodyl, Fixpray, Lanofil and Llongueras are big. In cosmetics, Biopoint, Gatineau and Ultima II still are selling. And then there’s Colomer USA, which features Creme of Nature, Fabulaxer, Lottabody, Fanci Full, Fabulaxer and Revlon Realistic—all big in the ethnic hair care market.

During the past 18 months, Colomer launched a variety of new products, including: Crème of Nature with Argan Oil Treatment, Moisture & Shine Shampoo, Intensive Conditioning Treatment, Strength & Shine Leave-In Conditioner and Oil Moisturizer; CND Shellac (line extension); and Orofluido shampoo, conditioner, mask and shine spray.

In May, men’s professional grooming brand American Crew strengthened its relationship with Beauty Systems Group, LLC (BSG), a full-service beauty distributor and a subsidiary of Sally Beauty Holdings, Inc. In an effort to streamline distribution and reinforce its focus on building the men’s business in salons, American Crew has granted BSG exclusive distribution in 22 states. BSG will also handle distribution for D:Fi hair products.

Meanwhile, in a memo to friends and colleagues, Vanessa C. Solomon, worldwide president, Colomer Multicultural Group, Jacksonville, FL, announced her decision to retire from the company this summer.

"Last year I began to explore the idea of retiring in 2011. After 37 years in the beauty industry, in both the U.S. and internationally, and after great thought and insight, I have arrived at the decision to retire on July 1, 2011," said Solomon.

Some of CND's nail color shades for Fall.
Key personnel at Colomer still include Lorenzo Delpani, chief executive officer; Jose Luis Urbieta, chief financial officer; Agustin Ramos, chief innovation and development officer; and Martin Garcia, international president.

Speaking of international, Europe’s “beauty ritual for all hair types,” Orofluido, is about to expand its offerings in the US. The products contain not one, but three exquisite oils— argan, cyperus and linseed.

The successful brand, which currently boasts four additional shine products (shampoo, conditioner, mask and shine spray) in its overseas market, is adored by European beauty editors and has scored a bevy of beauty award nominations and wins. Now, the SKUs will be available in the US.

And then there’s the buzz from CND. For 15 years, CND has created trend-setting manicures to perfectly accessorize designer visions on the catwalk. For Fall 2011 Fashion Week, the nail care marketer worked with 22 designers—including household names such as Jason Wu, 3.1 Phillip Lim, Carolina Herrera, Malandrino and Monique Lhuillier. As a result, CND will release a box set of Midnight Sapphire and Dark Amethyst Colours and Sheer 24K Sparkle Effect this September.

The brand is also adding new shades to the Shellac collection, boosting the total number of colors to 30, the company announced. The new in-salon hues include Zillionaire, a multi-colored effect shade for layering; Studio White, a semi-sheer soft white; Moonlight & Roses, an opalescent pink; Purple Purple, an iridescent azure violet;Asphalt, a concrete grey; and Hotski To Tchotchke, a vibrant teal.

"This Fall, manicures are emerging in waves of rich jewel tones, earthy and worn shades, and comfortable colors—as cozy as a boyfriend's t-shirt," says CND co-founder and style director, Jan Arnold.

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