By Melissa Meisel, Associate Editor | September 19, 2011
Beauty brands step out for Spring/Summer 2012 Fashion Week in NYC.
Classic feminine styles offset by polished clean looks were the uniform for hair, makeup and nails for Spring/Summer 2012 at Fashion Week. A return to romanticism took a focus on bright reds, pinks and even orange for lips offset by simply lined eyes and blushing cheeks. As a result, the beauty business’s top marketers were on hand to facilitate these cosmetic feats—bridging the looks from the runway to the store shelves with sneak previews of 2012’s top personal care products.
The third annual Fashion's Night Out kicked off New York’s Fashion Week and other cities too. A global shopping celebration founded by Vogue editor in chief Anna Wintour, businesses offered events, deals and even some opportunities for celebrity sightings. For example, Sephora hosted a variety of events at its nine New York City locations. Stars scheduled to appear included Kat Von D, Kate Walsh, Kristen Bauer and Josie Maran.
Home Fragrance Fever
One of the most talked-about fashion collaborations for Fall 2011 is Missoni for Target. And yes, the 400-piece-strong collection, which had many SKUs sell out on the first day, features three home fragrance SKUs: octagon-shaped candles with the famous Missoni print in multi-color, black and white and pink-hued variations. Cosmetic bags and brushes will also be part of the mix.
The brand staged a pop-up store on Fashion’s Night Out at 1095 Sixth Avenue near Bryant Park. Angela Missoni and Margherita Maccapani Missoni greeted guests, which included boldface names such as Emma Roberts and Joy Bryant.
The cross-category Missoni for Target collection is the largest in the retailer’s history of designer partnerships, with apparel for men, women, girls and baby, luggage, home furnishings and beauty products, ranging in price from $2.99 to $599, according to reports.
Each year, MAC Cosmetics participates in 23 Fashion Weeks and approximately 850 shows around the world. In NYC, MAC’s international team of more than 275 makeup artists opened their kits and unleashed creativity, hitting the shows at Lincoln Center, Milk Studios and other venues throughout the city with the cutting edge makeup ideas, inspirations and techniques that will define the S/S 2012 season.
This year during Fashion Week, Estée Lauder partnered with The Row.
John Demsey, group president, The Estée Lauder Companies, said, "This season we are continuing to provide backstage makeup artistry and product for over 95 designers in New York and are deepening our relationship with designers and our brand. We will continue our support for Prabal Gurung on his S/S '12 Fashion Show, as well as host a private dinner in celebration of his collection and this partnership. We are also working closely with Joseph Altuzarra and are excited to assist him in his decision to show in a space that is unique to his brand."
Another buzzworthy news item from Fashion Week was that designer Daphne Guinness is collaborating with MAC Cosmetics on a color cosmetics collection slated to hit doors in North America in December.
For the first time, Estée Lauder teamed up with The Row for NYFW – sponsoring the beauty look (makeup and nails) for the Spring 2012 presentation that took place at The DiMenna Center for Classical Music in NYC on Sept. 9. Estée Lauder Creative Makeup Director Tom Pecheux led a team of makeup artists to create the fresh and beautiful look on 15 models, while famed manicurist Deborah Lippman and her team polished their nails using Estée Lauder Pure Color Nail Lacquer.
“The beauty look for The Row presentation is softly sophisticated.The models look fresh, natural and beautiful – what any woman would want to look like when she wakes up in the morning,” said Pecheux.
Model/actress Olivia Munn helped promote Maybelline products at Fashion Week.
A new dual-ended mascara in black/brown was tested backstage. It launches in March 2012. On the cheeks, a new limited edition Gelée Bronzer (launching January 2012) was used, among other beauty products.
In other news, for the fourth consecutive season, Estée Lauder sponsored the beauty look (makeup and nails) at the Derek Lam SS 2012 runway show. Translucent skin with sun-drenched contours, a glaze of a ginger-hued gloss and neutral nails ruled the catwalk at Lincoln Center on Sept. 11.
Olivia Munn celebrated CVS/pharmacy & Maybelline New York at a special Fashion Week Event at the Allure Lounge at the Empire Hotel. The model and actress was on hand to sign up for the CVS/pharmacy Beauty Club, get a touch-up from Maybelline New York makeup artist Gabriel Almodavar and watch live-streaming coverage of the runway shows at Lincoln Center among fans.
Maybelline New York’s Fashion’s Night Out event was back and bigger than ever with the Color Studio Hot Spot set up at Gansevoort Plaza. A celebration of shopping, fashion, beauty and Great Lash Mascara’s 40th Birthday – this beauty bash had something for everyone. Maybelline New York spokesmodels Erin Wasson, Lisalla Montenegro, Jessica White, Kemp Muhl and Shu Pei Qin were on-hand to sign tubes of Great Lash and share their stories about everyone’s favorite mascara.
Tomboy and feminine looks were the makeup styles from Shiseido at the Spring 2012 Band of Outsiders show.
For the “boy girl” face, artistic director of Shiseido and makeup artist Dick Page prepped each model’s skin by applying Shiseido The Skincare Multi-Energizing Cream. For cheeks, he blended a combination of the Shiseido Makeup Accentuating Color Stick in Rouge Flush (S4) and Glistening Flush (S3) together on the inside of his forearm.For eyes, Page applied the Shiseido Makeup Accentuating Cream Eye Liner in Black (#1) to the top lash line and in the lower water line of the inner eye. After the eyeliner application, Page brushed the Shiseido Makeup Perfect Mascara Full Definition to the top lashes only.
He created a custom brow for each model by mixing together the Shiseido Makeup Shimmering Cream Eye Color in Sable (BR709), Patina (GR707) and Leather (BR306) and applying the combination to a clean mascara comb to finish the look. Page then applied the Shiseido Benefiance Full Correction Lip Treatment to hydrate and condition the lip area.
For the “girl girl” look, Page prepped each model’s skin by applying Shiseido The Skincare Multi-Energizing Cream. For cheeks, he blended a combination of the Shiseido Makeup Accentuating Color Stick in Rouge Flush (S4) and Glistening Flush (S3) together on the inside of his forearm.There was no makeup application on the eyes.However, Page did comb out each model’s lashes with a mascara comb. He then applied the Shiseido Benefiance Full Correction Lip Treatment to hydrate and condition the lip area and blotted the Shiseido Shimmering Rouge Lipstick in Temptress (RD320) on the lips, using his fingertips to diffuse the color.
Redken debuted a new multi-use argan oil hair care product at Fashion Week.
Laura Mercier created two exclusive looks for Jenny Packham and Pamella Roland’s NY Fashion Week shows, previewing what will be hot for Spring/Summer 2012.
At Packham, the makeup look was a modern take on the glamorous 1970s, inspired by Jerry Hall and the lyrics from the Rolling Stones song about her, “She’s a Rainbow.” This look complemented the collection, which is inspired by gleaming skies of opal whites and azure blues, painted with lavish glittering brush strokes and arresting vivid rainbow hues of geranium reds, sunset oranges, lemon drop yellows and citrus limes, ending with dazzling encrusted Swarovski crystals in radiant golds.
On the face was matte, flawless skin. Makeup artist Talia contoured the cheeks with Laura Mercier Matte Bronzer in Dune Bronze and Laura Mercier Mineral Pressed Powder in Warm Chestnut. She then smoothed over any imperfections using Laura Mercier Secret Camouflage.
Dewy and natural was the look for eyes. Talia created a glossy texture without any liner by layering on Laura Mercier Eye Basics in Flax, then Laura Mercier Metallic Crème Eye Colour in Platinum, followed by Sequin Eye Shadow in Pink Crystal and the new Laura Mercier Foundation Primer in Radiance launching in December 2011.
Talia emphasized the lip by mixing Laura Mercier Lip Pencils in Ruby, Redwood and Very Cherry. She then made the lips pop by dabbing Laura Mercier Crème Lip Colour in Bing Cherry in the center.
At the Pamella Roland show, the makeup look was inspired by the abstract compositions of American Abstract Expressionist painters from the 1940s. It was designed to complement Roland’s collection, which is infused with special fabrics and bold treatments that are evocative of the iconic paintings of the era.
Makeup artist Matin created a custom silky and shimmering look for the face by blending Laura Mercier Second Skin Cheek Colour in Rose Petal and Laura Mercier Sequin Eye Colour in Twinkling Star. Eyes were modern and glamorous with Laura Mercier Tightline Cake Eye Liner in Black Ebony.Matin gave the lips a rich shine with new Laura Mercier Lip Glacé in Bare Naked.
At Their Fingertips
Fashion designer Jason Wu named OPI the official nail care sponsor for his runway show during the Spring 2012 Mercedes-Benz Fashion Week in New York City. Suzi Weiss-Fischmann, OPI co-founder, worked closely with Wu, finding inspiration in Wu’s color scheme and seasonal trends. He entered the spotlight in 2009 when Michelle Obama wore one of his designs to the Inaugural Ball.
At Wu’s Sept. 9 fashion show, neutral hues from OPI ruled the runways, along with a pop of color from one of the season’s hottest accent colors—red! Models at Wu’s show wore MonSooner or Later (OPI Classics), a bright orangey-red on their hands. The boldly colored nails acted as an eye-catching accessory that complemented the beautiful clothes. On toes, models wore Samoan Sand (OPI Classics), a soft pink-hued nude.
A bright orange was just one of the hot nail looks from OPI at the shows.
OPI also did the nails for BCBG Max Azria. Samoan Sand made an appearance again there. At Rebecca Taylor, rich neutral shades were in the spotlight. OPI’s Stranger Tides (Pirates of the Caribbean), a gray-green pastel, was painted on fingernails, while nude shade, Tickle My France-y (OPI Classics) was worn on toes.
Pattie Yankee and her Dashing Diva nail team were hard at work backstage at Mercedes Benz Fashion Week Spring/Summer 2012 creating hot and trendy nail looks.She teamed up with designer Mara Hoffman to create a clean/subtle look that would complement the intricate patterns and designs of the Spring collection. Yankee used Dashing Diva’s Chelsea in the Buff polish on a natural shaped, short nail.For one “stand out” model, Pattie used Dashing Diva’s The Red Carpet polish – a bright red shade.
The designer wanted a clean and natural look for the Spring/Summer presentation at St. John.Yankee chose Dashing Diva’s Season Tickets polish to accomplish the desired look.It is a heavy sheer blushing peach hue.
Tressed to Impress
Kérastase joined forces with celebrated and legendary stylist Odile Gilbert for Mercedes-Benz Fashion Week. In partnership with Kérastase, Odile led a team of celebrated hairstylists to create looks for six high-profile designers, including: 3.1 Phillip Lim, Monique Lhuillier, Suno, Tory Burch, Thakoon and Theyskens’ Theory.
Wella stylists worked their magic backstage at the Peter Som show.
According to the company, Odile and Kérastase both share a philosophy that is deeply rooted in their collective French heritage: beautiful hair starts with hair that is healthy. Since the brand’s inception, Kérastase has remained devoted to providing women with an unmatched promise to transform hair with immediate, visible results.
Kérastase debuted the new product, Fibre Architecte, a renovating dual serum for reconstructing the hair fiber and repairing and mending damaged lengths and split ends. It hits stores in October.
Wella Professionals was backstage at Peter Som Spring/Summer 2012 at Fashion Week, with styling led by Wella Professionals Global Creative Director Care & Styling Eugene Souleiman and color by Aura Friedman. This season, Som puts the “petal to the metal” with bright bold colors, patterns and graphic prints juxtaposed with inherently feminine pieces and silhouettes. Because the collection is fit for the contemporary woman, the hair and makeup toughen it up with a little rock and roll edge to embody a modern day heroine’s fierce independence, according to the company. Souleiman describes the look as “kind of bad hair for a bad girl coming from a rich family.”
Friedman, who is a Wella Professionals Color ambassador at NYC’s Serge Normant Salon, chose a hair color palette of warm pastel shades varying from rose gold, peach, apricot and salmon.
The hair look at the S/S ’12 DKNY show in New York was a pretty, contemporary take on New York glamor with a young and fresh finish.Volume and length were dialed up by adding lots of hair extensions to create a blended contrast to the natural hair color, for abeachyHamptons summer look.
“I was inspired by the rich colors and prints of the collection which had a kind of French Riviera feel about it, and I wanted to create a contrast against the high glamour of this look.I wanted the girls to be cool, young and fresh, and their hair to look like it has been in the sun all summer long- so it had variation in color and an arid texture.I wanted the girls to look like they’d be in the Hamptons for the summer and were now back in the city – the contrast of the rich clothes against the fresh, textured hair was what I was after,” said Souleiman.
Wella Professionals Enrich Shampoo and Conditioner for Volume and Wella Professionals Ocean Spritz Beach Texture Spray were both used at the show.
Redken Creative Consultant Guido chose a natural, effortless high-shine hairstyle for Alexander Wang’s collection this Spring/Summer season to create the overall look of nonchalant yet elegant downtown girl at Fashion Week.
The new Target x Missoni collection featured home fragrance products such as candles.
“This is a very natural look that a girl could very easily achieve herself. It’s got that ‘just out of the shower’ feel to it, and I think it’s very chic to have a wet hair look when fully dressed in amazing clothes, like Alexander Wang. The very trendy, fabulous clothes in this collection paired with the effortless hair makes for a very cool finished look,” noted Guido about the style.
Redken products used included the All Soft Argan-6 Multi-Care Oil, available in salons next month.
Hyden Yoo presented its Spring/Summer 2012 Collection at the Cabanas at the Maritime Hotel. Drawn from various sentiments including notions of the taboo and romanticism. Marco Santini of ION Studio for Davines keyed the hair for this presentation.
Looking to the style of the era, Santini added a tousled, textured twist to the traditional 1920’s bob. First, using the Davines Texturizer, he curled the entire head and let hair set.Next, he pinned the waves at the front of the head and spritzed them with Davines Defining Invisible Hair Spray so they would hold. Then, starting at the back of the head, Santini used a soft bristle brush to separate the ringlets.
Lastly, Santini sprayed hair with a mix of Davines For Wizards No. 14 Sea Salt Primer to achieve an uncombed beachy look and Davines Defining Invisible Hair Spray for hold.The hair was then tucked and pinned under to complete the messy ’20s-inspired bob.