Online Exclusives

Fall for Fashion

By Melissa Meisel, Associate Editor | March 6, 2012

Check out what's next in beauty trends.

The latest looks in the beauty industry hit the catwalk for Fall 2012 Fashion Week in New York. Leading beauty marketers sent their top teams to adorn models with the hottest styles and colors. Here’s the buzz on upcoming makeup and beauty looks for the season from tastemakers such as Estée Lauder, NYX and Lancôme …and a surprise new contender in the beauty market, Crest!
Crest 3D teamed up with celebrity Whitney Port.

To celebrate the launch of the newest Crest 3D White products and “bring bright smiles” to the runway at New York Fashion Week 2012, Crest 3D White partnered with Gen Art, an arts and entertainment organization dedicated to showcasing emerging talent, to give designers the stand-out moment of a lifetime with the “Little White Wardrobe” Design Competition and presentation for Fashion Week. It also teamed up with author, fashion designer and Gen Art alumni Whitney Port.

Crest 3D White Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips are the newest additions to the Crest 3D White collection. According to the P&G brand, the toothpaste utilizes a “breakthrough shine technology” that noticeably brightens your smile after just one brushing. It also removes up to 90% of surface stains in just five days. As the latest innovation in Whitestrips, the Crest 3D White Intensive Professional Effects Whitestrips provide professional-level whitening results in just seven days and contain the same enamel safe ingredient that dentists use to penetrate below the enamel surface for noticeable results. The products are available at mass retailers and drugstores nationwide now.

“We created Crest 3D White Glamorous White Toothpaste to deliver fast and efficacious whitening results for a whiter, brighter smile,” said Doreen Bayliff, general manager, P&G North American Oral Care. “The new formula was specially designed with a dual silica system and Crest 3D White’s proprietary radiance technology to help deliver the instant shine results that you want. To complement the powerful Crest 3D White collection, we developed Crest 3D White Intensive Professional Effects Whitestrips, which whiten as well as a $500 professional treatment.”


NYX Cosmetics sponsored the Imitation by Tara Subkoff presentation.



NYX Cosmetics, the professional makeup line known for offering “affordable luxury” makeup products, also debuted at Fashion Week. In an effort to continue building its presence in New York, the Los Angeles based beauty brand participated in two major events, including sponsorship of the Imitation by Tara Subkoff presentation on Feb. 12 and The Total Beauty Live event on Feb. 14.At the Imitation show, New York’s favorite makeup artist Tina Turnbow led the backstage team.

“We are thrilled to participate this year at New York Fashion Week,” said Scott Friedman, NYX Cosmetics’ CEO. “As we continue to build our brand, one of our major focuses will be to partner with fashion brands that share our passion for making women feel beautiful. We are honored to have the opportunity to collaborate with such established industry names as Tara Subkoff and Tina Turnbow.”

Designer Monika Chiang was inspired by Lancôme spokesperson Elettra Wiedemann when creating the beauty look for her Fall collection. "Elettra is a perfect muse for me," Chiang says about the model, philanthropist, and face of Lancôme. "She's such a natural beauty and has this really healthy glow about her. She can also effortlessly transform from girl-next-door to Old Hollywood glamour girl or rocker chick, to suit her mood. I chose her not only because she's beautiful, but because she's strong, smart and stands for something."

Lancôme national makeup artist Tarek Abbas created “enhanced natural beauty” for Chiang’s debut NY Fashion Week presentation.Tarek wanted the models’ skin to be flawless with a healthy glow. He contoured the cheeks using the new Blush Subtil Palette and swept bronzer around the hairline and chin. He mixed two neutral shades of Color Design Eyeshadow to create a subtle wash of color around the eyes and defined the eyes with dark brown eyeliner, which was carefully smudged and blended. One coat of Définicils Mascara in Brown created natural looking lashes. Tarek applied Rouge In Love in Lasting Kiss with his finger and pressed the color onto the lips to pump up the model’s natural lip color. New products used at the show included Teint Idole Ultra 24H Foundation, available in March, and Blush Subtil Palette in Nectar Lace- #126, out in July.

The beauty look this season at Vera Wang was inspired by stone angels found in old-world cathedrals, according to Lucia Pieroni, makeup creative director for Clé de Peau Beauté, in regards to the runway looks for the designer at Fall 2012 New York Fashion Week. “The overall look is sculpted and a bit intimidating, yet still radiates a beautiful softness.”


Estée Lauder’s Tom Pecheux beautifies model Joan Smalls.

Pieroni applied Refining Fluid Foundation SPF 24 ($120) to ensure a dewy and radiant look for the face. She then covered any imperfections with Concealer ($70) for a flawless finish. She dusted new Luminizing Face Enhancer in 12/Gold ($95) over the cheekbones and around the temples for an angelic, glowing veil of light.Brows were boldly enhanced with new Eyebrow Pencil ($60, available in September 2012) for an exaggerated result.

“The brow lines extend toward the temple to give off the effect that they are looking down at us from above, the way gothic gargoyles do,” said Pieroni.

To achieve a rusty, smoky eye, Lucia applied new Satin Eye Color ($45) in 118, a muted pewter with gold undertones, across the entire eyelid and then applied 116, a warm burgundy along the lash lines (both available September 2012). To give lips a hint of luster, Lucia applied new Enriched Lip Luminizer in 201/Sweet Lychee ($60) with a brush for a touch of light pink color.

And, for the fifth consecutive season, Estée Lauder sponsored the beauty look (makeup and nails) at the Derek Lam Fall 2012 runway show. Invisible matte skin with subtly defined cheeks, pink-beige tinted lips and a sexy cat eye in a smoky-burgundy shade ruled the catwalk at St. John’s Center on Feb.12.

Estée Lauder creative makeup director Tom Pecheux led a team of makeup artists to create the stunninglook on more than 30 models, while famed manicurist Jin Soon Choi and her teampolished their nailswith Estée Lauder Pure Color Nail Lacquer in Nude Attitude (available now in select international markets).

“The French have a saying for this look, ‘Un peu décalé,’ inspired by a woman who has a unique way about her. Unexpected. Intriguing. Different from all the rest. She is youthful and innocent, yet far from immature,” said Pecheux about the looks.

Visit next week for the second part of Fashion Week Fall 2012 coverage for the latest looks in hair and nails.

Related End-User Markets:

blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.