Online Exclusives

The Buzz on Beevinity

By Melissa Meisel, Associate Editor | December 2, 2013

Formulator finds anti-aging weapon in a natural resource.

The beauty industry is buzzing about bees as the new secret to skin care. The benefits of honey and beeswax have been making headlines for their healing benefits, but there’s a new ingredient in town armed with an edge: bee venom. It has even been reported that Royals such as The Duchess of Cambridge and the Duchess of Cornwall are using bee venom creams to stay young.
 
Ellie Lobel, founder and CEO of Beevinity, Scottsdale AZ, spent more than 10 years developing a formula—now out in Beevinty, LLC beauty products—to fight the effects of aging.
 
 “While researching the many benefits of bee venom, I discovered that bee venom has healing effects and really helped me with uneven skin pigmentation and scarring issues,” she told Happi in an interview. “After having suffered from Lyme disease, most of products on the market gave me adverse side effects. I discovered this natural alternative, for others who have sensitive skin…I wanted to bring a product to the market here in the states that was a natural way of healing the skin. To be able to create products that allow us to age with grace without needles or frozen faces seemed like a win-win situation.”
 
Bee venom treats the skin as though it has been lightly stung, bringing blood to the surface cells while hydrating the skin, creating natural collagen and elastin thus firming and tightening the skin naturally, noted Lobel. The increased circulation turns the cells over more rapidly, revealing a youthful healthy radiant skin.
 
BeeVinity Bee Venom Face Cream is synergistically formulated with all plant-derived materials, raw natural organic shea butter and raw grapefruit citrus honey straight from a beekeeper in Southern California. The face cream is formulated for all skin types from dry skin, to oily skin, to acne, to blemishes, psoriasis or even pigmentation issues. 
 
According to Lobel, Beevinity will be adding four more products to the line in 2014. That include: a bee venom eye cream, a bee venom facial mask, a bee venom lip plumper, and the first product in a men’s line, Sting for Men. The company also plans to launch a Bee Venom Facial spa line in 2014.
 
“It’s very exciting to be at the forefront of innovation in the beauty market,” said Lobel. “No bees are harmed in the collection process and we are supporting the survival of the bees.”
 
But there’s more to Lobel than skin care. Armed with the American equivalent of a Ph.D in Nuclear Physics at 18 years of age from a gifted program at University College Kensington, England, Lobel also has extensive experience in engineering and worked for a California company and developed the first computer diagnostic tools. And after battling Lyme’s disease, she claims to have also found a possible cure and is supporting research for proper clinical trials.
 
 
  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • Shine On

    Shine On

    Christine Esposito, Associate Editor||March 6, 2017
    Jelmar’s Tarn-X tarnish remover celebrates 50th anniversary.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Care for Your Hair

    Care for Your Hair

    Melissa Meisel, Associate Editor||February 27, 2017
    Salon expert Richard Jay talks about protecting tresses.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Coast To Coast

    Coast To Coast

    Melissa Meisel, Associate Editor||January 30, 2017
    Natural hand wash brand is aiming to make an environmental difference.

  • Switch It Up

    Switch It Up

    Christine Esposito, Associate Editor||January 30, 2017
    Chicago startup seeks to shake up the AP/deo category with a new launch that meshes sustainability, style and scent.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Pro Pigments

    Pro Pigments

    Melissa Meisel, Associate Editor||December 12, 2016
    Makeup brand Kryloan has a rich history in the industry and now open doors at a NYC flagship.

  • Fast Forward

    Fast Forward

    Melissa Meisel, Associate Editor||December 12, 2016
    Doug Cooper of IP Brands is thinking ahead when it comes to beauty trends.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.