Online Exclusives

Pausing the Clock

By Melissa Meisel, Associate Editor | December 9, 2013

Physicians Formula widens its customer base with a line for mature skin.

Women are no longer satisfied with skin care products that merely target wrinkles. They want anti-aging solutions that target all signs of aging, including uneven skin tone, hyperpigmentation, dark spots, dryness, sun damage and more. And, as time and money never seem to be in abundance, when it comes to facial skin care needs, the majority of Americans seek multifunctional products to tackle several skin care essentials quickly and without draining the bank. Recent findings from Mintel show that 42% of consumers seek products with multiple benefits and 37% say they only purchase products from brands they trust.

“The facial skin care category is expected to see an uptick in growth thanks to improving economic conditions and emerging segments,” said Shannon Romanowski, beauty and personal care analyst at Mintel. “Consumers are gravitating toward multifunctional products that allow them to get more benefits while saving them both time and money. The idea of improving skin texture is resonating across all age groups, indicating a growth opportunity for the category. Improving skin texture speaks to women and men alike, as the idea of a more perfect and flawless complexion is broadly appealing.”
Enter Physicians Formula. The mineral-based beauty brand that was acquired by Markwins last year recently bulked up its skin care portfolio with a collection targeting a specific niche of women—the 50-plus set. Exclusive to Ulta stores and online at, the Physicians Formula Cosmeceutical Hormonal Aging collection features hormone-mimicking skin care ingredients like phyto-estrogen complexes, phyto complex endorphins and peptides, along with neurocosmetics that offer psychological benefits for hormonal changes in the skin. Products vary from a brightening salve to a lifting serum.
“There is growing consumer demand for specialized, targeted anti-aging skin care products which feature sophisticated, leading edge technology,” noted Ingrid Jackel, CEO, Physicians Formula. “In anticipation of highly efficacious products that create dermatologist-like results for specific aging skin issues, the demand for targeted products—for example, dark spots, uneven skin tone, expression lines—is growing. Youthful skin has a bright, radiant texture, which women want to recapture as their skin ages. Whether as a specialized treatment product or incorporated into a multi-tasking skin care product, this benefit is highly desirable.”
Based on the premise of “if you feel good, you look good”, neurocosmeceuticals are becoming an increasingly popular choice among formulators, added Jackel. She explained, “Phytoendorphins that support a feeling of wellbeing, as well as synthetic pheromones, are found in many popular body products, and can also be found in Physicians Formula Happy Booster and Sexy Booster cosmetics as well as the Hormonal Aging skin care line.”
The aforementioned “Booster” beauty products merge color cosmetics and skin care. The new Happy Booster Glow & Mood-Boosting Illuminating Bronzing Veil is said to provide radiance inside and out. As part of Happy Booster’s groundbreaking color collection, this Illuminating Bronzing Veil combines visual therapy, textural therapy and aromatherapy to deliver a sensorial experience. Happy Boost blend includes “Happy Skin,” derived from Arctic rose and mimics the effect of endorphins; euphoryl, rich in omega-3 and a known anti-depressant; and a mood-enhancing fragrance, a blend of fresh violet floral and citrus notes that help invigorate one’s emotional wellbeing, according to the company.
The brand also recently rolled out a line of Super BB products in forms of concealer, press powder and a classic BB crème with an SPF 30, of course, as “simple, easy to use, multifunctional products that target all key signs of aging is a top trend,” noted Jackel. “This is demonstrated through the success of the all-in-one BB and CC creams.”
According to the Physicians Formula CEO, cosmeceuticals are still on the rise and will continue to soar in sales into 2014 by the rule of supply and demand. She told Happi, “Savvy skin care consumers will continue to seek out the ‘latest and greatest’ products to turn back time, which will continue to drive the development of new sophisticated, cosmeceutical ingredients to increase product efficacy.”
Next up for 2014 include “skinnovations” such as a spot-reducing concealer and foundation as well as a “100% natural” CC cream with 70% organic ingredients.
blog comments powered by Disqus
  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Vintage Glamour Rules the Runways at NYFW

    Vintage Glamour Rules the Runways at NYFW

    Melissa Meisel, Associate Editor||September 12, 2016
    A look at trends in cosmetics and hairstyling.

  • Rock n Roll

    Rock n Roll

    Melissa Meisel, Associate Editor||September 6, 2016
    A new sunscreen applicator is slowly making noise in the industry.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • The Butler Does It

    The Butler Does It

    August 15, 2016
    A new green cleaning product at your service.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • It

    It's a Shoe In!

    Melissa Meisel, Associate Editor||August 8, 2016
    Butter London links up with footwear designer for special collaboration.

  • The Power of Three

    The Power of Three

    Melissa Meisel, Associate Editor||August 1, 2016
    Iles Formula tri-system for tresses garners a celebrity following.