Online Exclusives

Pausing the Clock

By Melissa Meisel, Associate Editor | December 9, 2013

Physicians Formula widens its customer base with a line for mature skin.

Women are no longer satisfied with skin care products that merely target wrinkles. They want anti-aging solutions that target all signs of aging, including uneven skin tone, hyperpigmentation, dark spots, dryness, sun damage and more. And, as time and money never seem to be in abundance, when it comes to facial skin care needs, the majority of Americans seek multifunctional products to tackle several skin care essentials quickly and without draining the bank. Recent findings from Mintel show that 42% of consumers seek products with multiple benefits and 37% say they only purchase products from brands they trust.

 
“The facial skin care category is expected to see an uptick in growth thanks to improving economic conditions and emerging segments,” said Shannon Romanowski, beauty and personal care analyst at Mintel. “Consumers are gravitating toward multifunctional products that allow them to get more benefits while saving them both time and money. The idea of improving skin texture is resonating across all age groups, indicating a growth opportunity for the category. Improving skin texture speaks to women and men alike, as the idea of a more perfect and flawless complexion is broadly appealing.”
 
Enter Physicians Formula. The mineral-based beauty brand that was acquired by Markwins last year recently bulked up its skin care portfolio with a collection targeting a specific niche of women—the 50-plus set. Exclusive to Ulta stores and online at http://www.physiciansformulaskincare.com, the Physicians Formula Cosmeceutical Hormonal Aging collection features hormone-mimicking skin care ingredients like phyto-estrogen complexes, phyto complex endorphins and peptides, along with neurocosmetics that offer psychological benefits for hormonal changes in the skin. Products vary from a brightening salve to a lifting serum.
 
“There is growing consumer demand for specialized, targeted anti-aging skin care products which feature sophisticated, leading edge technology,” noted Ingrid Jackel, CEO, Physicians Formula. “In anticipation of highly efficacious products that create dermatologist-like results for specific aging skin issues, the demand for targeted products—for example, dark spots, uneven skin tone, expression lines—is growing. Youthful skin has a bright, radiant texture, which women want to recapture as their skin ages. Whether as a specialized treatment product or incorporated into a multi-tasking skin care product, this benefit is highly desirable.”
  
Based on the premise of “if you feel good, you look good”, neurocosmeceuticals are becoming an increasingly popular choice among formulators, added Jackel. She explained, “Phytoendorphins that support a feeling of wellbeing, as well as synthetic pheromones, are found in many popular body products, and can also be found in Physicians Formula Happy Booster and Sexy Booster cosmetics as well as the Hormonal Aging skin care line.”
 
The aforementioned “Booster” beauty products merge color cosmetics and skin care. The new Happy Booster Glow & Mood-Boosting Illuminating Bronzing Veil is said to provide radiance inside and out. As part of Happy Booster’s groundbreaking color collection, this Illuminating Bronzing Veil combines visual therapy, textural therapy and aromatherapy to deliver a sensorial experience. Happy Boost blend includes “Happy Skin,” derived from Arctic rose and mimics the effect of endorphins; euphoryl, rich in omega-3 and a known anti-depressant; and a mood-enhancing fragrance, a blend of fresh violet floral and citrus notes that help invigorate one’s emotional wellbeing, according to the company.
 
The brand also recently rolled out a line of Super BB products in forms of concealer, press powder and a classic BB crème with an SPF 30, of course, as “simple, easy to use, multifunctional products that target all key signs of aging is a top trend,” noted Jackel. “This is demonstrated through the success of the all-in-one BB and CC creams.”
 
According to the Physicians Formula CEO, cosmeceuticals are still on the rise and will continue to soar in sales into 2014 by the rule of supply and demand. She told Happi, “Savvy skin care consumers will continue to seek out the ‘latest and greatest’ products to turn back time, which will continue to drive the development of new sophisticated, cosmeceutical ingredients to increase product efficacy.”
 
Next up for 2014 include “skinnovations” such as a spot-reducing concealer and foundation as well as a “100% natural” CC cream with 70% organic ingredients.
  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Coast To Coast

    Coast To Coast

    Melissa Meisel, Associate Editor||January 30, 2017
    Natural hand wash brand is aiming to make an environmental difference.

  • Switch It Up

    Switch It Up

    Christine Esposito, Associate Editor||January 30, 2017
    Chicago startup seeks to shake up the AP/deo category with a new launch that meshes sustainability, style and scent.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Pro Pigments

    Pro Pigments

    Melissa Meisel, Associate Editor||December 12, 2016
    Makeup brand Kryloan has a rich history in the industry and now open doors at a NYC flagship.

  • Fast Forward

    Fast Forward

    Melissa Meisel, Associate Editor||December 12, 2016
    Doug Cooper of IP Brands is thinking ahead when it comes to beauty trends.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Skin Care Sensation

    Skin Care Sensation

    Melissa Meisel, Associate Editor||November 7, 2016
    Circ Cell aims to be unique with formulations that uphold skin tone.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.