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Touched by an Angel?

April 30, 2014

Victoria Secret rolls out Heavenly scent.

Who says the blockbuster launch is dead? Victoria's Secret Angel Karlie Kloss unveiled the new look of Heavenly, Victoria's Secret's original angel fragrance. The new scent debuts in time for the all-important Mother's Day selling season.

The iconic fragrance she knows and loves has been reinvented. For the first time, Heavenly debuts a sleek new bottle shape and features a jeweled Angel wing charm embedded in the cap. With notes of white musk, sandalwood, vanilla and white peony, this gorgeous fragrance is heaven scent, according to the company.

"We're giving our customer an all-new reason to love our Heavenly fragrance," said Sharen Jester Turney, president and chief executive officer of Victoria's Secret. "It's been our best-selling fragrance since it launched in 1999 and now our customer is going to covet the exquisite new bottle design just as much as the Heavenly scent inside."

The award-winning scent received the prestigious FiFi Fragrance Foundation Award for "Fragrance of the Year" in 2000. Since its debut, there have been more Heavenly Eau de Parfum bottles sold in the U.S. than any other fragrance.

The fragrance collection includes: Eau de Parfum 1 oz. / $45, Eau de Parfum 1.7 oz. / $52, Eau de Parfum 3.4 oz. / $68, Angel Mist 8.4 oz. / $25, Angel Touch Lotion, 6.7 oz. / $20, Angel Wash, 7.6 oz. / $15, and Eau de Parfum Rollerball, .23 oz / $18.

Heavenly is available in Victoria's Secret stores, online at www.VictoriasSecret.com and in catalogue.

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