Online Exclusives

Sourced from Nature

By Melissa Meisel, Associate Editor | June 2, 2014

Earth’s Care boasts natural OTC solutions.

Camphor, menthol, capsaicin, sulfur and tea tree oil are just a few well-known natural remedies to common quandaries such as back pain, chest congestion or acne. Earth’s Care Natural Products, Inc., a family owned, Long Beach, CA-based manufacturer of topical therapeutic products, recently harnessed these winning components in a new line of over-the-counter (OTC) products now sold at stores like Whole Foods.
 
The Earth’s Care product line ($6.99-$19.99)—from pain relief to acne treatment—offers consumers a highly effective therapeutic line of naturally formulated drug alternatives, and an option to traditional OTC drugs and even homeopathic remedies, said the company.
The products are free of petrolatum, artificial colors or fragrances, parabens and phthalates. Manufactured in the US in the company’s FDA-regulated facility, Earth’s Care products are a new option for consumers seeking natural relief for a variety of conditions including dry and damaged skin, joint and muscle pain, bruising and more.
 
 “Today, there are many excellent natural alternatives to the synthetic ingredients commonly found in OTC drug products,” said Carlos Kessaris, sales and marketing director of Earth’s Care. “We are dedicated to the continuing development of a unique, highly therapeutic line of formulated products that meet or exceed the performance of many mainstream OTC drug items, but use natural ingredients to the extent possible.
 
“After many years of research, testing and ingredient sourcing, we have developed innovative, high efficacy drug products made almost exclusively from proven and naturally-derived ingredients,” added Kessaris.
 
The entire Earth’s Care range encompasses 20 products, with featured items including Pain Relieving Ointment, Acne Spot Treatment with Natural Bentonite and Colloidal Oatmeal, Acne Treatment Mask with Natural Kaolin and Colloidal Oatmeal, Arthritis Cream with Capsaicin, Anti-Itch Cream with Camphor and Menthol and blended with Shea Butter and Almond Oil, and Dry and Cracked Skin Balm with Shea Butter, Arnica montana and Cajeput Oil and Tea Tree Oil Balm with Shea Butter and Vitamin E. The newest addition to the line is a Muscle & Joint Rub with Camphor and Arnica montana.
 
The products feature sustainable packaging as well. As a member of the organization 1% for the Planet, Earth’s Care donates 1% of its worldwide revenue to organizations that work to preserve and protect the environment. Earth’s Care’s box packaging is certified by the Forest Stewardship Council (FSC) and uses wind-powered box printing.
 
According to Kessaris, Earth’s Care only recently launched to a broad consumer base in the US, Canada and Puerto Rico, which means that entire product line is new to most consumers.
 
“The OTC medicines in our line are designed for thoseconsumers seeking natural relief without losing the efficacy of over-the-counter products. With this in mind, we first targeted distribution in independents and chains selling primarily natural products. We established a broker network in certain regions of the country in the first half of 2013. Concurrently, we submitted our products to Whole Foods and other key retailers and were pleased to make strong distribution gains shortly thereafter,” he told Happi.
 
In the US and Puerto Rico, the brand is in selected stores of Whole Foods Markets, Earth Fare, New Leaf, Central Market and various independents. At the end of 2013, the interest in Earth’s Care had increased and the sales were strong, so it decided to launch in Canada.The SKUs are now in Whole Foods and selected independents in the Canadian market too.
 
“We had a robust first year in the market with good growth in both the US and Canada,” Kessaris said. “We plan to capitalize on this momentum by promoting greater trial of our products, while helping to make consumers and retailers more aware of the effectiveness of our line for a number of skin conditions as well as our focus on using natural ingredients whenever possible.  In addition, we have interest from some other countries around the world, and we plan to explore those opportunities as well.”
 
More info: www.earths-care.com
 
 
  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.


  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Skin Care Sensation

    Skin Care Sensation

    Melissa Meisel, Associate Editor||November 7, 2016
    Circ Cell aims to be unique with formulations that uphold skin tone.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Vintage Glamour Rules the Runways at NYFW

    Vintage Glamour Rules the Runways at NYFW

    Melissa Meisel, Associate Editor||September 12, 2016
    A look at trends in cosmetics and hairstyling.

  • Rock n Roll

    Rock n Roll

    Melissa Meisel, Associate Editor||September 6, 2016
    A new sunscreen applicator is slowly making noise in the industry.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.