According to Juice Beauty Founder Karen Behnke, the organic, clinically-validated, two-step beauty system will transform the eyes’ appearance in 10 minutes. Application consists of peeling the foil off the foil-backed packs to expose the algae masks, and then pouring the contents of one vial of Activator Fluid on top of the masks. After they are saturated, the masks are applied to the under eye area for 10 minutes and then removed.
By formulating with an antioxidant and vitamin-rich organic juice base, rather than water, which dilutes, or petroleum derivatives, Behnke was confident that her brand could offer a collection that not only blended fruit stem cells and vitamin C infused into a resveratrol base, but could offer products that would yield safe and efficacious results, while supporting eco-values. The process enables antioxidants and nutrients contained within the algae biomatrix to be triggered when they combine with the Activator Fluid, resulting in the reduced appearance of fine lines, wrinkles and puffiness. The algae application is cool, soothing and safe for sensitive skin, according to the company.
Behnke said she launched the company in order to create meaningful change in the beauty industry, particularly after becoming pregnant with her first child at 40. She said that while the skin absorbs 60% of what is placed on it, there were few healthy personal care products that delivered visible results and a wellness aesthetic. She assembled a team of scientists who pioneered organic innovation and scientific technology, which led to the creation of the brand’s Stem Cellular Collection, as well as its patented, organic fruit acid-rich green apple peels.
“The Stem Cellular Instant Eye Lift offers a great skin care alternative to cotton masks that may contain pesticide residue and be processed with harsh chemicals,” said Behnke. “Pressed algae provides not only great skin care benefits, but prevents pesticide residue cotton from being placed on delicate eye tissue.”
Entering the anti-aging market with an organic solution was among the original goals of Juice Beauty, said Behnke, who understands the growing consumer base that seeks safe and organic beauty solutions. She cited the ingredient profile of the Stem Cellular Instant Eye Lift, noting that with algae as the delivery system, the sodium contained within helps drive hydration to the epidermis. Organic cucumber, white tea and arnica extracts in the Activator Fluid help reduce the appearance of puffiness around the eyes, while vitamin C helps brighten the skin. A proprietary blend of apple, grape and lemon fruit stem cells infused into resveratrol-rich grapeseed helps to firm the eye area and fight free radicals. Organic aloe and algae hydrate and refresh the skin, as vegetable hyaluronic acid and chamomile encourage supple skin texture.
“There’s also a natural preservative system based on radish root, that maintains product freshness,” says Behnke.
It all adds up to an introduction that is sure to be well received by results-hungry consumers.
“We are clinically validated, with outside clinically validated results, and we are authentically organic. We’re one of the few organic brands that’s distributed nationally and we’re the only organic prestige brand in Ulta,” says Behnke.
With a presence in 700 prestige Ulta stores, and distribution in 100 boutiques and spas in the US, Mexico and Asia, Juice Beauty is still expanding with a spot this month in the Birchbox Boutique and a large spa box offering coming soon, but always with the the emphasis that products not only feel good, but are functional too. Behnke knows that educating consumers about what is not being put on their faces is important.
In addition to being organic, the Stem Cellular Instant Eye Lift contains no parabens, propylene or butylene glycols, petroleum, sulfates, PEGs, TEA, DEA, phthalates, GMO, silicones, pesticides, artificial dyes or fragrances. Its freeze-dried algae is sourced from Germany, while all other ingredients come from the western US, and are USDA organic.
Science Supports the System
Dr. Carolyn Chang, a Stanford-educated and trained plastic surgeon, is Juice Beauty’s scientific medical advisor for the Stem Cellular Eye Lift. She and the team emphasize the science behind the system, which is based on the delivery of calcium ions. According to Juice Beauty, the Ion Biomatrix works by stimulating cell energy. Enzyme activity is first ignited by calcium ions, which are delivered by the Biomatrix algae and mineral complex. This increases cell energy levels and enhances cell division and renewal. The ions strengthen cell-to-cell attachment, which are said to improve skin density and elasticity.
The sodium ions in the algae stimulate cellular osmosis, plump cells and increase hydration, which plumps the skin. Increased skin hydration enhances facial contours and lifts the skin, while enhanced cell metabolism and strengthened bonds aid in skin renewal and firmness. A clinical study conducted by an independent cosmetic and pharmaceutical laboratory in Germany reported 80% marked plumping and smoothing of skin, 70% visible line reduction, 85% revitalized feeling, 60% increased hydration and 27% reduction in wrinkle and line depth. Instant Eye Lift retails for $75. It is available now in Ulta beauty stores. Additional information may be found at: www.juicebeauty.com.