Online Exclusives

An Organic Answer to Aging

By Nancy Jeffries, Online Editor | June 9, 2014

Juice Beauty's Stem Cellular Eye Mask debuts this month in Ulta beauty stores.

Here’s proof that skin care can be natural and high-tech, too. An instant, organic eyelift has just been added to the Juice Beauty Stem Cellular Collection. The new product, called the Stem Cellular Instant Eye Lift, was introduced at a press event in New York City last month. The product features a value proposition that supports the brand’s original story, which posits a cleanse, moisturize and treatment regimen to encourage cell renewal with restorative, organic ingredients. The new Stem Cellular Instant Eye Lift contains six Algae Eye Mask sets (12 Masks) made of freeze-dried algae, which act as the substrate that delivers the Activator Fluid to the eye area.
According to Juice Beauty Founder Karen Behnke, the organic, clinically-validated, two-step beauty system will transform the eyes’ appearance in 10 minutes. Application consists of peeling the foil off the foil-backed packs to expose the algae masks, and then pouring the contents of one vial of Activator Fluid on top of the masks. After they are saturated, the masks are applied to the under eye area for 10 minutes and then removed.
By formulating with an antioxidant and vitamin-rich organic juice base, rather than water, which dilutes, or petroleum derivatives, Behnke was confident that her brand could offer a collection that not only blended fruit stem cells and vitamin C infused into a resveratrol base, but could offer products that would yield safe and efficacious results, while supporting eco-values. The process enables antioxidants and nutrients contained within the algae biomatrix to be triggered when they combine with the Activator Fluid, resulting in the reduced appearance of fine lines, wrinkles and puffiness. The algae application is cool, soothing and safe for sensitive skin, according to the company.
Behnke said she launched the company in order to create meaningful change in the beauty industry, particularly after becoming pregnant with her first child at 40. She said that while the skin absorbs 60% of what is placed on it, there were few healthy personal care products that delivered visible results and a wellness aesthetic. She assembled a team of scientists who pioneered organic innovation and scientific technology, which led to the creation of the brand’s Stem Cellular Collection, as well as its patented, organic fruit acid-rich green apple peels.
Anti-Aging Revisited
“The Stem Cellular Instant Eye Lift offers a great skin care alternative to cotton masks that may contain pesticide residue and be processed with harsh chemicals,” said Behnke. “Pressed algae provides not only great skin care benefits, but prevents pesticide residue cotton from being placed on delicate eye tissue.”
Entering the anti-aging market with an organic solution was among the original goals of Juice Beauty, said Behnke, who understands the growing consumer base that seeks safe and organic beauty solutions. She cited the ingredient profile of the Stem Cellular Instant Eye Lift, noting that with algae as the delivery system, the sodium contained within helps drive hydration to the epidermis. Organic cucumber, white tea and arnica extracts in the Activator Fluid help reduce the appearance of puffiness around the eyes, while vitamin C helps brighten the skin. A proprietary blend of apple, grape and lemon fruit stem cells infused into resveratrol-rich grapeseed helps to firm the eye area and fight free radicals. Organic aloe and algae hydrate and refresh the skin, as vegetable hyaluronic acid and chamomile encourage supple skin texture.
“There’s also a natural preservative system based on radish root, that maintains product freshness,” says Behnke.
It all adds up to an introduction that is sure to be well received by results-hungry consumers.
“We are clinically validated, with outside clinically validated results, and we are authentically organic. We’re one of the few organic brands that’s distributed nationally and we’re the only organic prestige brand in Ulta,” says Behnke.
With a presence in 700 prestige Ulta stores, and distribution in 100 boutiques and spas in the US, Mexico and Asia, Juice Beauty is still expanding with a spot this month in the Birchbox Boutique and a large spa box offering coming soon, but always with the the emphasis that products not only feel good, but are functional too. Behnke knows that educating consumers about what is not being put on their faces is important.
In addition to being organic, the Stem Cellular Instant Eye Lift contains no parabens, propylene or butylene glycols, petroleum, sulfates, PEGs, TEA, DEA, phthalates, GMO, silicones, pesticides, artificial dyes or fragrances. Its freeze-dried algae is sourced from Germany, while all other ingredients come from the western US, and are USDA organic.
Science Supports the System
Dr. Carolyn Chang, a Stanford-educated and trained plastic surgeon, is Juice Beauty’s scientific medical advisor for the Stem Cellular Eye Lift. She and the team emphasize the science behind the system, which is based on the delivery of calcium ions. According to Juice Beauty, the Ion Biomatrix works by stimulating cell energy. Enzyme activity is first ignited by calcium ions, which are delivered by the Biomatrix algae and mineral complex. This increases cell energy levels and enhances cell division and renewal. The ions strengthen cell-to-cell attachment, which are said to improve skin density and elasticity.
The sodium ions in the algae stimulate cellular osmosis, plump cells and increase hydration, which plumps the skin. Increased skin hydration enhances facial contours and lifts the skin, while enhanced cell metabolism and strengthened bonds aid in skin renewal and firmness. A clinical study conducted by an independent cosmetic and pharmaceutical laboratory in Germany reported 80% marked plumping and smoothing of skin, 70% visible line reduction, 85% revitalized feeling, 60% increased hydration and 27% reduction in wrinkle and line depth. Instant Eye Lift retails for $75. It is available now in Ulta beauty stores. Additional information may be found at:

Related End-User Markets:

Related Raw Materials:

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.