Online Exclusives

Cosmetics from the Heart

August 11, 2014

Indie nail color brand born from family values.

Who knew that the result of happy childhood memories mixed with red nail polish and a devastating diagnosis could be responsible for the creation of a nail care product line? 
 
LaPierre Cosmetics, a new cosmetics brand based out of New Orleans, LA, honors the founder's mother, J.M. LaPierre, a woman who embodied elegance and class whom also loved to polish and take care of her nails. For years, LaPierre created many fond memories with her daughter, Brandi Blocker, over a fresh bottle of red nail lacquer.
 
In August 30, 2013, LaPierre was diagnosed with lung cancer. A few weeks after receiving her diagnosis, LaPierre moved from Louisiana to Maryland to begin chemotherapy and radiation treatments at Johns Hopkins Hospital in Baltimore. The move gave her daughter the honor of being her caregiver, and enabled them to carry on a tradition that, in recent years, had been limited by the thousands of miles between them.
 
“When I would do mini-manicures, polish or even clip and file my mom nails, she would smile as if that simple gesture would giver her a moment of freedom from her reality,” explained Blocker.
 
Unfortunately, LaPierre lost her battle with lung cancer on Jan. 1, 2014. In her memory, LaPierre Cosmetics donates a portion of its proceeds to the Livestrong Foundation.
 
LaPierre Cosmetics nail lacquers appeal to the naturals consumer as they are "4 Free;" i.e., they do not contain formaldehyde, toluene, camphor or dibutyl phthalate (DBP). All products are not tested on animals and are manufactured in the US.
      
“Not only do we support a great cause, our unique product designs make us stand out. LaPierre Cosmetics trendy and long lasting lacquer collections all have mocha colored engraved wooden lids and are adorned with a linen pouch,” Blocker told Happi.com in an interview. “Our biodegradable natural Soytone Nail Lacquer Remover is an eco-revolution. Its non-toxic ingredients not only moistens nails and cuticles, its chic serum bottle only makes removing lacquer a super girlie experience.”
 
As of now, the primary distribution for LaPierre Cosmetics is in its online store at www.LaPNails.com.
 
Blocker explained, “Although our products are not currently sold over the counter in stores, we are focused on sending our product samples to distributors, salon owners and different media outlets while using the power of social media.”
 
To further drum up interest, LaPierre Cosmetics recently attended The Make Up Show in New York, NY handing out flyers and samples to attendees to gain more exposure.
 
“Our future plans are not only to expand our product line to hand and foot balms, but to other cosmetics as well,” Blocker told Happi. “However, for now, our plan is getting the world’s attention.”
 
 

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • Between The Sheets: A look at the dryer sheet category

    Between The Sheets: A look at the dryer sheet category

    Christine Esposito, Associate Editor||January 25, 2016
    How has the fabric softener sheet category fared of late?

  • Raising the Bar

    Raising the Bar

    Melissa Meisel, Associate Editor||January 25, 2016
    CeraVe Healing Ointment is billed as a next-level skin salve.

  • Morning Jolt…Before Coffee

    Morning Jolt…Before Coffee

    Christine Esposito, Associate Editor||January 18, 2016
    New caffeine-infused toothpaste launches on Indiegogo.

  • Anything but Botched!

    Anything but Botched!

    Tom Branna, Editorial Director||January 18, 2016
    The creator of a new skin care line finds an audience even before they get to try the formulas.

  • A Frosch Start in the US

    A Frosch Start in the US

    Christine Esposito, Associate Editor||January 18, 2016
    A trusted eco-savvy German household cleaning brand is now available in America.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Lauren B Good

    Lauren B Good

    Melissa Meisel, Associate Editor||January 4, 2016
    Luxe nail polish line attracts cult following and lands in Whole Foods stores.

  • Miami Clean Machine

    Miami Clean Machine

    Christine Esposito, Associate Editor||December 28, 2015
    EMG Cleaning Systems is expanding its presence in I&I cleaning.

  • Unshrinkit Is Undeterred

    Unshrinkit Is Undeterred

    Christine Esposito, Associate Editor||December 21, 2015
    The biggest night in this startup’s history didn’t go as smoothly as planned, but the company’s co-founder is confident about the future of her specialty laundry product.

  • Hand It To Them!

    Hand It To Them!

    Melissa Meisel, Associate Editor||December 21, 2015
    New SKU reportedly improves the appearance of pigment, texture and wrinkles for hand rejuvenation.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Let Me Get Your Digits…

    Let Me Get Your Digits…

    Melissa Meisel, Associate Editor||December 1, 2015
    Sally Hansen branches out with a new app and fashion colors.

  • Play Misty for Me

    Play Misty for Me

    Christine Esposito, Associate Editor||November 30, 2015
    Body mists for men and women continue to be the hottest commodities in the mass fragrance market.

  • The Space Between

    The Space Between

    Christine Esposito, Associate Editor||November 24, 2015
    Prestige Brands expands its platform with yesterday's acquisition of DenTek, a major player in the fast-growing “peg” oral care sector.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Into the Mist-ic

    Into the Mist-ic

    Melissa Meisel, Associate Editor||November 16, 2015
    Toilet tissue spray is billed as an eco-friendly alterative to wipes.

  • The Return of Norell

    The Return of Norell

    Melissa Meisel, Associate Editor||November 9, 2015
    Classic perfume makes a comeback for the holidays.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.