More info: www.pearlfisher.com/futures
Pearlfisher previews design concepts for tomorrow.
Independent design company Pearlfisher hosted an event on Sept. 25 at Wooster Street Social Club in New York City dedicated to “The Body.” The firm’s personal care clients include Nude, Crabtree and Evelyn and Tria Beauty. The occasion was hosted with energy by Pearlfisher futures director Sophie Maxwell, in a morning full of interactive presentations and creative inspiration to a packed crowd. The Futures team gave an insightful multi-media presentation providing an exclusive view of how the “future body” might look, feel and function. This included forward-focused design concepts brought to life as animations, 3D models and illustrations by the Pearlfisher Design and Realization teams.
“Health, image, food and lifestyle have never been at such a premium or so high on society’s agenda. But, consumers are in somewhat of a volatile state: on the one hand confused by choice and mixed messages but with a newfound personal empowerment on the other,” said Maxwell. “Never before has the cause and effect of a cultural shift been so tangible. As such, consumers will look increasingly for direct and effective connections made by trusted sources, brands and thought leaders.”
One of the concepts for personal care was The Frame. Billed as “the future of personalized beauty,” this device surfs blogs on the Internet and scans the user’s face for the most ideal match.
“Our knowledge comes from our on-going examination of the leading edge,” said Maxwell. By continually speaking to key opinion formers and drawing on our own expertise, we develop a view of the world that gives us context and inspiration, defining the big shifts that are happening to build an informed and influential view of the future. This view of change is fundamental to our work because it allows us to look beyond today to see the possibilities so we can design for the future.”
After the presentation, guests were invited to mingle and view actual prototypes of the concepts from the presentation. Pictured is The Frame. According to Maxwell, “The Body unites us all.”
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