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Going Green in Gotham

Some scenes from the recent launch of Smarty Pants from Origins.

By Nancy Jeffries, Online Editor

Published October 7, 2013
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Leaders for Water

Left to right, Jessica Stroup, Jane Lauder and Emmy Rossum on Green Carpet (Photo: Nancy Jeffries, 2013)


The Stars Align

Left, Emmy Rossum, host and Shameless actress, with Jessica Stroup, actress, The Following, at the event’s Photo Booth. (Photo Credit: Bryan Bedder/Wire Image).

Emmy Rossum

Emmy Rossum on the Green Carpet. (Photo credit: Bryan Bedder/Wire Image).

She's No Spinster

Guest DJ Hannah Bronfman, spin stunes for benefit of Charity : Water. (Photo: Nancy Jeffries)

Smarty Plants

Origins Smarty Plants Product shot (Photo credit: Bryan Bedder/Wire Image)

Lending a Hand

Signage for the Origins Smarty Plants launch, to raise funds to correct the global water crisis. (Photo: Nancy Jeffries)


A sunset view of the Freedom Tower from the roof of The James Hotel. (Photo: Nancy Jeffries)

On Display...

An Origins display shot at the unveiling.

Water, water everywhere, but not a drop to drink! ...alas, much like Samuel Coleridge lamented 300 years ago, the world may be full of water, but not enough people have access to it. An organization, Charity:Water, hopes to change all that and recently got a helping hand from Origins' during the launch of Smarty Plants, a CC SPF 20 Skin Complexion Corrector. Here are some scenes from the rooftop launch party in NYC.