Mehron makeup artists applied the new beauty colors on guests as models wore fashion designs provided by Paradox Designs that were interpretations of each trend concept. 2012 marked Mehron makeup’s 85th year of operation. From a limited line of rouges and pomades in 1927 to a diverse product mix of more than 1,200 brand SKU and 500 private label formulas, Mehron is now carried in 3,000-plus locations worldwide.
There is some history behind the organizers of the event. CAUS, founded in 1915, was the first color trend forecasting organization in the US. It creates and delivers global color intelligence across industries. Meanwhile, Drom has been creating and producing fragrances since 1911. With headquarters located in Munich, Germany, Drom’s success has spread over four major regions: Europe, Asia Pacific, The Middle East, and The Americas.
Guests enjoyed sampling scented lotions, candles and fragrances inspired by the color trend stories in the beauty, interiors and fashion categories from display tables and from the models themselves. Scented products were worn on skin and candle shavings were held in champagne glasses that were all proffered to guests for smelling after a brief runway show during the trends presentation. Pictured is Talisman. Notes include smoky incense, warm amber, birchwood and antique woods.
Pictured is a model representing Clean Slate from the interiors category. According to Renato Roque, Drom marketing manager, “Collaborating with the Color Association of the United States is always a fun and inspiring experience. This year in particular was exciting because in addition to beauty, for the first time we’ve added interiors and fashion. It was also a chance for our perfumers to be creative without any constraints.”
“Carry On” and “Seeker” were two fragrance trends highlighted at the event. In Carry On, fresh bergamot and peach kick start the senses, followed by the familiar refrain of jasmine and coconut blossom. Finally, birchwood, vanilla bean and musk beckon like the warm light at the end of a tunnel. Seeker pops with bergamot and pink peppercorn, layered over patchouli and musk.
REPORTS TO: CTO and works in close conjunction with other members of the Personal Care/Consumer Specialties Team
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