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Loads of Ideas from P&G



Procter & Gamble has a full slate of laundry launches in the new year.



By Tom Branna, Editorial Director



Published January 6, 2014
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The Pods March On

Tide Pods were the big hit of 2013.

A Simpler Tide...

Tide Simply Clean & Fresh is billed as an affordable detergent that powers out tough dirt and odors in just one wash for a deep down clean you can smell. Available in two scents, Refreshing Breeze and Daybreak Fresh.

Quite a Collection

The Tide Plus Collection includes a new variant/SKU, Tide Plus Ultra Stain Release. According to P&G, consumer insight behind this lineup is that consumers love the added benefits Tide offered and they wanted more.

It's a Fling Thing

Gain Flings are a single-use detergent pac with 50% more Gain scent than Gain Liquid Detergent. With Gain Flings you can experience an outstanding cleaning experience with OxiBoost for added cleaning power and 2x the cleaning ingredients in Gain liquid detergent.

Tide Pods was big news in 2013. Now Procter & Gamble wants more...lots more. P&G, already the leader in the US laundry care category, will try to build on its dominance with a bevy of new launches slated for February. Here's a look at what's in store for store shelves next month.