Mask Market

By Christine Esposito, Associate Editor | January 13, 2014

Patches, pads and masks are popping up across the skin category.

Brighter Horizons

Sulwhasoo’s Snowise EX Brightening Mask, which debuts next month, is formulated with traditional Korean herbs and Snowise Tri-White Complex. Each patented mask is individually fermented in white ginseng for 2 weeks to bring about immediate brightening results and boost circulation. The mask is created from plant pulp and is compressed by machine for efficiency of treatment. On counters at this winter, a supply of 10 sheets is priced at $130.

Mass Market Powerhouse

The peel off patch is nothing new to Kao; the Japanese company hit the nail on the (black) head when it rolled out Biore pore strips back in the 1990s. The brand remains a leader in affordable at-home extraction, selling Bioré Deep Cleansing Pore Strips for $7.99 a box. They bond to the dirt and oil that have settled in each pore and lift out pore-clogging agents—without squeezing, poking or prodding pores, which dermatologists warn can lead to scarring.

Who is behind this mask?

In December 2013, a US patent (No. US 8,597,667 B2) was issued for a cosmetic facial mask for targeted and simultaneous treatment of multiple skin conditions. The mask is described as a flexible substrate being shaped to fit facial features, having openings for eyes, nose and mouth. The substrate includes at least two isolated, discrete regions imprinted with a different skin benefit agent for releasable delivery. The patent was awarded to ELC Management.

'Current' Technology

BioBliss is all about ridding the world of wrinkles, and the brand has enlisted micro-current technology to drive ingredients deeper than topical products. The BioBliss patch is preloaded with anti-wrinkle ingredients—hyaluronic acid, okra plant extract, Argireline, Madagascan herbal extract and vitamins B3 and C—that are infused deeper into the skin though the mask technology. Users don an area-specific mask for 30 minutes. Kits for eyes and foreheads are $228 at Bergdorf Goodman/ and

Stroke of Genius

Arbonne’s Intelligence Genius Nightly Resurfacing Pads work with the brand’s proprietary solution to reduce the look of dark spots and fine lines, according to the company. Customers pour solution over the pads when they are ready for the initial use. The solution contains Arbonne’s PBR+ complex with Phytinol, botanicals and retinoid. Arbonne contends that in just 2 weeks, 100% of study participants showed Genius improved the appearance of skin moisture, firmness and elasticity. A 60-day supply is $95.


Billed as an intense, hydration-boosting treatment for the eye contour area, Wilma Schumann Collagen Booster Pads ($18) contain 100% pure collagen. The pads improve the appearance of fine lines and wrinkles and reduce puffiness while increasing the volume and moisture. Super-hydrating gel pads are easy to use with quick results and are non-irritating to the delicate skin, providing a mini face-lift effect to the treated area.

blog comments powered by Disqus
  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Defining Clean Skin

    Defining Clean Skin

    Nava Dayan PhD, Dr. Nava Dayan LLC||February 1, 2017
    A look at the issues, research and history surrounding this controversial topic.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations

  • K-Beauty’s On…and in…Target

    K-Beauty’s On…and in…Target

    January 19, 2017
    A sneak peak at some of products curated for Target by K-beauty expert and Lily & Peach Founder Alicia Yoon.

  • On Your Radar?

    On Your Radar?

    September 13, 2016
    A look at a handful of products that experts have their eye on...maybe you should too.

  • Beauty Y

    Beauty Y'All

    Christine Esposito, Associate Editor||August 22, 2016
    A look at specialty beauty products spotted in Nashville, TN.

  • Partners In Pampering

    Partners In Pampering

    August 15, 2016
    Beauty and skin care brands assist spas in their pampering practices.

  • Acne Care Month

    Acne Care Month

    Christine Esposito, Associate Editor||June 14, 2016
    Some quicks stats about acne and products that promise treat this common skin malady.

  • Preservatives Need a Life Preserver

    Preservatives Need a Life Preserver

    June 9, 2016
    David Steinberg details the issues surrounding the industry during an NYSCC dinner cruise.

  • Repêchage’s Annual International Conference

    Repêchage’s Annual International Conference

    May 31, 2016
    More than 150 professionals attend the spa brand’s 19th annual gathering.

  • Johnson’s Global Lullaby

    Johnson’s Global Lullaby

    April 11, 2016
    Johnson’s steps outside the box by creating a special lullaby that can help baby get a good night's sleep.

  • When the Stars Align...

    When the Stars Align...

    February 28, 2016
    Scenes from FGI's Rising Stars of Beauty & Fashion

  • Firmenich’s Global Sourcing Efforts Revealed in NYC

    Firmenich’s Global Sourcing Efforts Revealed in NYC

    January 25, 2016
    Firmenich scours the globe to discover partners for its natural fragrance and flavor products.

  • Beauty and The Geek

    Beauty and The Geek

    January 12, 2016
    The low-down on high-tech beauty, grooming and more at the 2016 Consumer Electronics Show.

  • Happi

    Happi's Top Headlines

    December 28, 2015
    What did’s readers find most newsworthy in 2015? Here’s a look at our top five breaking news posts at

  • Wish List

    Wish List

    December 21, 2015
    From new product launches to business expansion, executives tell Happi what they are looking forward to in 2016.

  • Under the Tree & Into the Bath

    Under the Tree & Into the Bath

    November 16, 2015
    Lush Cosmetics expects Holiday 2015 to be big, thanks to a broad array of new products.

  • Touch of a Button

    Touch of a Button

    October 26, 2015
    A look at the brands in Amazon’s Dash program.

  • Viva Las Vegans

    Viva Las Vegans

    October 12, 2015
    Put down that burger; In honor of Vegetarian Awareness month, here's a few of the brands answering consumers' calls for vegan beauty and personal care.

  • Asian Beauty Fix…by Way of Disney

    Asian Beauty Fix…by Way of Disney

    September 28, 2015
    Asian beauty brands are hot commodities in the US, and shoppers can get their fix from some of the biggest brands inside, of all places, Disney’s Epcot! Here’s a look at some of the products stocked at the amusement park’s Japan pavilion.

  • All Alone, But Together

    All Alone, But Together

    September 21, 2015
    More than 70 independent beauty brands took part in the first Indie Beauty Expo in New York City.

  • Treat Them Right

    Treat Them Right

    Christine Esposito, Associate Eitor||September 15, 2015
    A look at the brands that help spas provide their customers with opulent, indulgent and efficacious treatments.

  • Endless Summer

    Endless Summer

    Christine Esposito, Associate Editor||August 31, 2015
    The beauty, household and personal care sector offers plenty of ways to keep the summer going even as Autumn approaches. Here’s just a few....

  • Wash Up!

    Wash Up!

    August 24, 2015
    A look inside Basin’s bustling Downtown Disney store.

  • Mailing List

    Mailing List

    Christine Esposito, Associate Editor||July 27, 2015
    A look at handful of subscription services making waves in the personal care space.

  • It

    It's All Happening in Dallas

    July 21, 2015
    Mary Kay's annual seminar attracts thousands.

  • I Scream. You Scream…

    I Scream. You Scream…

    Christine Esposito, Associate Editor||July 16, 2015
    July is National Ice Cream Month. Here’s a quick look at some ice cream inspired beauty and personal care products. (Bonus: zero calories!)

  • The

    The 'B' Team

    Christine Esposito, Associate Editor||June 1, 2015
    Method and Seventh Generation are some of the more well-known names on the growing list of Certified B Corporations. Here’s a look at some other ‘B Corps’ in the household and personal care industry.