Slideshows

Gaining Fans in New York

By Tom Branna, Editorial Director | February 10, 2014

Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings!

All in the Family

Traci, Towanda and Trina Braxton strike a pose at Gain flings! launch event.

Dr. Alan Hirsch

Scent expert Dr. Alan Hirsch discusses how Gain flings! are proven to be Music To Your Nose!

It's a Fling Thing

Gain introduces new Gain Flings! single-use detergent pacs in Original and Moonlight Breeze scents.

Andrew Garcia

YouTube Sensation Andrew Garcia belts out some of his favorite songs at Gain Flings! launch event.

We're Having a Party

The Braxton Sisters join Gain Brand Manager Diana Banuelos, to celebrate launch of new Gain Flings!

Procter & Gamble is expanding its presence in the unit dose laundry detergent with the launch of Gain Flings!. To celebrate the rollout, P&G held a rocking launch party at the Empire Hotel New York City. The event featured Singer Toni Braxton who serenaded the crowd with several of her hits, including: Another Sad Love Song, Breathe Again and Unbreak My Heart. Joining Braxton on the Flings stage were her sisters, including Tamar Braxton, a Grammy-nominated singer.
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