Gaining Fans in New York

Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings!

By Tom Branna, Editorial Director
Procter & Gamble is expanding its presence in the unit dose laundry detergent with the launch of Gain Flings!. To celebrate the rollout, P&G held a rocking launch party at the Empire Hotel New York City. The event featured Singer Toni Braxton who serenaded the crowd with several of her hits, including: Another Sad Love Song, Breathe Again and Unbreak My Heart. Joining Braxton on the Flings stage were her sisters, including Tamar Braxton, a Grammy-nominated singer.
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