Procter & Gamble is expanding its presence in the unit dose laundry detergent with the launch of Gain Flings!. To celebrate the rollout, P&G held a rocking launch party at the Empire Hotel New York City. The event featured Singer Toni Braxton who serenaded the crowd with several of her hits, including: Another Sad Love Song, Breathe Again and Unbreak My Heart. Joining Braxton on the Flings stage were her sisters, including Tamar Braxton, a Grammy-nominated singer.
Slideshows
Gaining Fans in New York
Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings!
All in the Family
Traci, Towanda and Trina Braxton strike a pose at Gain flings! launch event.
Dr. Alan Hirsch
Scent expert Dr. Alan Hirsch discusses how Gain flings! are proven to be Music To Your Nose!
It's a Fling Thing
Gain introduces new Gain Flings! single-use detergent pacs in Original and Moonlight Breeze scents.
Andrew Garcia
YouTube Sensation Andrew Garcia belts out some of his favorite songs at Gain Flings! launch event.
We're Having a Party
The Braxton Sisters join Gain Brand Manager Diana Banuelos, to celebrate launch of new Gain Flings!
By Tom Branna, Editorial Director 02.10.14
