P&G launches lavender-infused collection endorsed by the National Sleep Foundation.
Sleep expert Dr. Ian Smith (left) and Anne Candido, communications manager for Downy, were available to answer questions about the new products. According to Dr. Smith, “Lavender has been used at home for its calming effects for a very long time.”
Dr. Smith told Happi.com in an interview, “Aromatherapy has a variety of benefits. It even impacts the brain waves of sleeping.” On display was a traditional bedroom.
Hispana Global founder Jeannette Kaplun (left) was also on hand to talk shop about the benefits of solid sleep at the event, as this campaign isn’t just about buying products but altering routines.
A festive guest, Marisol showed Happi her CoverGirl lavender nails in tune with this trend at P&G. Dr. Smith forecasts mint will join lavender as a burgeoning scent trend—and it would look good on nails too!
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