P&G launches lavender-infused collection endorsed by the National Sleep Foundation.
By Melissa Meisel, Associate Editor
Just in time for National Sleep Awareness Week, Procter & Gamble (P&G) urged consumers to “Tuck In and Turn Off” with new products from Tide, Bounce and Downy at an event on Feb. 25 held at Grand Central Terminal in the heart of New York City. The P&G Sweet Dreams Collection was on display for all to see. It includes Tide Plus a touch of Downy Sweet Dreams, Downy Infusions Sweet Dreams, Downy Unstopables Sweet Dreams and Bounce Sweet Dreams atop actual washers and dryers.