Sweet Dreams

By Melissa Meisel, Associate Editor | March 7, 2014

P&G launches lavender-infused collection endorsed by the National Sleep Foundation.

Expert Opinion

Sleep expert Dr. Ian Smith (left) and Anne Candido, communications manager for Downy, were available to answer questions about the new products. According to Dr. Smith, “Lavender has been used at home for its calming effects for a very long time.”

Get Some ZZZZZs

Dr. Smith told in an interview, “Aromatherapy has a variety of benefits. It even impacts the brain waves of sleeping.” On display was a traditional bedroom.

Special Guest

Hispana Global founder Jeannette Kaplun (left) was also on hand to talk shop about the benefits of solid sleep at the event, as this campaign isn’t just about buying products but altering routines.

Head to Toe

A festive guest, Marisol showed Happi her CoverGirl lavender nails in tune with this trend at P&G. Dr. Smith forecasts mint will join lavender as a burgeoning scent trend—and it would look good on nails too!

Just in time for National Sleep Awareness Week, Procter & Gamble (P&G) urged consumers to “Tuck In and Turn Off” with new products from Tide, Bounce and Downy at an event on Feb. 25 held at Grand Central Terminal in the heart of New York City. The P&G Sweet Dreams Collection was on display for all to see. It includes Tide Plus a touch of Downy Sweet Dreams, Downy Infusions Sweet Dreams, Downy Unstopables Sweet Dreams and Bounce Sweet Dreams atop actual washers and dryers.

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