From yoga in a bottle to towels that tan, marketers are rolling out novel launches to prepare shoppers for warmer weather. Here's a look at some recent launches in personal care.
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Hot Innovations in Skin Care
Sizzling concepts from head to toe.
Just Say OM
Mio Liquid Yoga ($40) is a moisturizing blend of essential oils, mineral salts (including Epsom) and therapeutic herbs. It is touted as a personal masseuse in a bottle; helping with muscle fatigue and achy bodies.
Take a Minute
Living in a fast-paced world? Perfect skin in just one minute with the new Bioré Self Heating One Minute Mask ($7.99) with natural black charcoal. This thermal mask warms to open pores and draw out surface toxins while rinsing to an invigorating, cooling sensation.
Ready to Glow
Tan-Fastic Towel ($17) is an innovative, all-in-one self-tan towel that instantly gives a deep tan. It holds two full ounces of product to tan the face, hands, feet and back while gently exfoliating as you apply. This product has a tropical scent too.
Turn Back Time
J.R. Watkins makes maintaining youthful skin effortless with a new Anti-Aging Body Care system ($9.99-$12.99). The line combines the antioxidant power of grape seed and blackberry seed oils with pure plant-based moisturizers, plus nourishing vitamins A, C and E.
Flower Power
Inspired by traditional cosmetic methods, Diptyque now applies its expertise in natural fragrances, waxes and raw material to skin care, developing the L’Art du Soin Facial Skincare Collection ($55-$72). The range consists of five skin care products centered around the Damask Rose.
By Melissa Meisel, Associate Editor 06.09.14
