Now You Can #TideThat

HGTV Property Brother Jonathan Scott partners with Tide Oxi for new campaign.

By Melissa Meisel, Associate Editor 06.16.14
To prove the powerful clean of the Tide Oxi, Jonathan Scott—co-star of HGTV’s popular “Property Brothers” series—scoured the streets of NYC to find some of the dirtiest household items Americans discarded and cleaned them up with this new multi-purpose cleaner.  The results were showcased at an exclusive press event on June 3.