Now You Can #TideThat
HGTV Property Brother Jonathan Scott partners with Tide Oxi for new campaign.
By Melissa Meisel, Associate Editor
To prove the powerful clean of the Tide Oxi, Jonathan Scott—co-star of HGTV’s popular “Property Brothers” series—scoured the streets of NYC to find some of the dirtiest household items Americans discarded and cleaned them up with this new multi-purpose cleaner. The results were showcased at an exclusive press event on June 3.