To prove the powerful clean of the Tide Oxi, Jonathan Scott—co-star of HGTV’s popular “Property Brothers” series—scoured the streets of NYC to find some of the dirtiest household items Americans discarded and cleaned them up with this new multi-purpose cleaner. The results were showcased at an exclusive press event on June 3.
Jonathan Scott shared a few of the 225 pieces he brought back to life. The tagline for the new campaign is “Now You Can #TideThat.”
“Future trends in home design include bringing the comforts of the inside outdoors,” Scott told Happi in an interview. Pictured is a vintage lawn chair that was brought back to life with Tide Oxi.
A representative for Tide also showed how Tide Oxi can fit the classic use of Tide in laundry. When added to detergent, it helps brighten colors and whites to retain their color.
Jonathan Scott for Tide
P&G laundry care expert
The setting for the Tide promotional event.
Jonathan Scott shared a few of the 225 pieces he brought back to life. The tagline for the new campaign is “Now You Can #TideThat.”
“Future trends in home design include bringing the comforts of the inside outdoors,” Scott told Happi in an interview. Pictured is a vintage lawn chair that was brought back to life with Tide Oxi.
A representative for Tide also showed how Tide Oxi can fit the classic use of Tide in laundry. When added to detergent, it helps brighten colors and whites to retain their color.
Jonathan Scott for Tide
P&G laundry care expert
The setting for the Tide promotional event.
