Slideshows

Sunstar Enters US Skin Care Market

By Christine Esposito, Associate Editor | July 14, 2014

Equitance skin care regimen makes the inner-outer beauty connection.

NYC Debut

Best known for selling GUM oral care products, Sunstar America is entering the US skin care market with Equitance, a complete range of skin care products. The company held a coming out party in New York City where editors heard from company officials as well as dermatologist Dr. Anne Chiu and dietician Mitzi Dulan, RD.

Insight from Executives

Rick McMahon, managing director discussed details about the Equitance brand.

Inner Beauty

Designed to be an all-encompassing regimen, Equitance includes a special dietary supplement. It is formulated with eggshell membrane (which contains L-cystine, revered in Japan for its ability to illuminate skin); grape seed extract; yucca wood extract; and hesperidin, a powerful antioxidant that offers skin-soothing properties.

Bright Idea

The brightening cream is fueled by ingredients like stearyl glycyrrhetinate (licorice) and linoleic acid, the latter of which is purified and encapsulated in an exclusive brightening delivery system to target the appearance of dark spots and improve skin brightening and radiance. Other star ingredients: cherry blossom leaf extract, culled from the Japanese sakura tree, and shell ginger extract, derived from the Japanese alpinia speciosa leaf.

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.