Younique challenges women to have fun with makeup and skin care via social media direct sales.
Younique is sold in five countries and recently expanded into Germany and Mexico, said Huscroft. She and her brother, Derek Maxfield, founded the company in September 2012 with a mission to uplift, empower and validate women across the globe.
Moodstruck 3D Fiber Lashes+ put the brand on the map. Its new “plus” variation is said to increase average lash volume by up to 400% with an enhanced formula, new brush and fresh look.
Celebrity makeup artist Mickey Williams is all about the texture in Younique. She presented on her favorite SKUs such as the weightless Uplift eye serum, refreshing rose water botanical boost mist and longwearing Stiff Upper Lip Stain, to name a few. She then demonstrated day and night looks on models.
Beauty editors in attendance were then treated to a personalized garden potting craft to celebrate the beauty of being Younique.
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