The legendary American icon set the standard for the classic look and continues to inspire men of all ages with his signature style. The world knows and loves Elvis as "The King of Rock and Roll," and now American Crew is proud to crown him with a trademarked "The King of Men's Grooming." The Revlon-owned company launched the collection during Capsule, a retail section of Men’s Fashion Week held at Pier 92 in New York City.
Slideshows
Style Like a King!
American Crew rolls out Elvis hair care collection at Men’s Fashion Week.
Hair Hub
Guests at the pop-up shop were treated to complimentary hair cuts by Janelle Eide, All-Star educator for American Crew, who also shared information about the exciting launch on display.
Classic Style
American Crew has produced a limited run of six of its classic styling products with custom designed labels that feature "The King." Key items include Fiber, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste. Each 3oz product features a unique image of Elvis.
The Legend
"Men around the world owe a debt to Elvis Presley," said David Raccuglia, American Crew founder. "He showed us that it's not just what you have to say, but how you say it. He made success and change seem effortless, and used his voice and looks to make a statement to the world."
Expert Insight
Eide shares two products from the launch that will provide hold and shaping without a greasy feel or wet look. Fiber (packaged in blue) offers high hold with low shine while the Defining Paste (orange package) imparts a medium hold also with low shine. Products are at salons now.
By Melissa Meisel, Associate Editor 08.08.16
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