Slideshows
Golden Anniversary
Korean beauty brand Sulwhasoo celebrates 50 years of innovation with ginseng-based skin care.
Nifty 50
A look at Sulwhasoo skin care over the years...slide the arrows to continue!
On Display
In the sun-drenched penthouse of Go Studios in New York City, beauty editors experienced the illustrious history of Sulwhasoo’s ginseng research and how it is applied to novel skin care developments such as the new Concentrated Ginseng Renewing Cream EX in both regular and light formulations.
Heritage Hero
Through a rigorous selection process of more than 3,000 Korean medicinal herbs, five were selected to create the classic Jaum Balancing Complex: peony, rehmannia, sacred lotus, Soloman’s seal and white lily.
Skin Care Experts
Sulwhasoo North America marketing manager Lauren Chen and marketing assistant Christine Noh both touted the holistic benefits of ginseng-based skin care and the brand’s trademarked “Ginsenomics” concept of selecting quality extracts.
Company CEO
Brad Horowitz, president of AmorePacific North America, praised the billon-dollar Sulwhasoo company. “It’s one of the most authentic brand stories out there,” he exclaimed.
By Melissa Meisel, Associate Editor 11.14.16
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Indie Brand Seen Hair Care Arrives at Ulta Beauty in Sparked Program
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