Mommy and Me—and Daddy, too. Baby Magic recently celebrated its 65th anniversary with a creative campaign that revisits its 1950s heritage ads in a new way. The famous ads featured expectant mothers in chic maternity wear—taboo at the time—and were considered a courageous take on pregnancy and style. Today, Baby Magic has recreated the ads with a modern twist – new dads. Side-by-side with the original 1958 images and featuring four real-life dads and dads-to-be, Baby Magic’s reimagined campaign is a nod to the changing parenting landscape.
Slideshows
Father Figures
A new advertising campaign celebrates 65 years of the classic Baby Magic brand.
The Lineup
The Baby Magic collection has grown over the years. Staples include the Original Hair & Body Wash to a Calming Lavender variation. The brand also features OTC offerings such as a healing balm for eczema and Diaper Rx Cream.
Pink Lady
This is the original ad from 1958. More than 60 years ago, Baby Magic debuted a revolutionary ad campaign known as “For Every Lady In Waiting.”
Kyle
Named a local magazine as the “Best Bartender in Dallas,” Kyle Hilla knits some booties for his first child due in January 2017. Looking forward to fatherhood, Hilla hopes to be a great parent to his baby just like his mother was to him.
Jon
New dad Jon Song paints the nursery a sunny blue. He has a special connection to Baby Magic as the director of business development for Baby Magic and its sister brands across Asia and North America.
Julian
A woodworker and online purveyor of fine, handcrafted hardwood furniture and home goods, Julian Pastrana builds a crib for his child.
Kirk
As front man for Kirk Thurmond and the Millennials, this new dad recently wrapped production on his second album just in time for the arrival his first child. He converted his music practice room to a nursery.
By Melissa Meisel, Associate Editor 12.12.16
