Skin care brand H2O+ Beauty is branching out with new products.
CEO Joy Chen offered a “show and tell” on the new Spring 2017 products. “Our customer is urban and on the go, so we have to keep up with her needs,” she stated.
Matcha is a key ingredient in the Aquadefense line. “Each product has a unique technology,” said Chen. Meanwhile the Essence products feature GlycoShield for added benefits.
“We are super excited as for the first time, brand is expanding into lip care,” said Chen, showcasing the latest lipcolor line infused with water lily extract.
“Our body care is so versatile,” said Chen, noting that the skin care stick features sunflower seed oil and the hand cream touts shea and avocado. “Our rescue balm has nut and seed oils,” she added.
“Another big launch is Aquadefense,” said Chen. This line features environmental protectors for the skin and even passed the “black box smoke test” for fighting toxins on the surface.
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