Lime Aid

By Melissa Meisel, Associate Editor | February 27, 2017

Pantone selects green hue as top trend.

Fashion First

Prominent in fashion for men and women, as seen in the recent collections of Kenzo (pictured), Michael Kors, Zac Posen and Cynthia Rowley, Greenery has also been shown in a variety of solids and prints. It provides a pop of color in accessories, footwear and even packaging.  

Swatch Out

“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex landscape,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy.”

Face Off

Greenery is deployed as a chic, confident punch of color for hair, lips, eyes and nails. It is also a camouflaging base for natural beauty looks, with green makeup rooted in color-correcting trends. A complementary color to red shades, Greenery plays down ruddiness in the skin.

Pantone + Butter London

In a recent partnership, popular beauty brand Butter London has teamed up with Pantone for a color cosmetics and nail lacquer collection—including that perfect green, of course!

Citrus Selection

Malin+Goetz lime bar soap features the perfect Pantone packaging for the season and is sold at outposts such as Barneys, Bloomingdale’s and Space NK. This foaming cleansing bar is synthesized with a refreshing lime tonic eau de toilette.

Sneak Peak

Here’s a look at the top colors for Spring 2017 fashion, according to Pantone.

Pantone 15-0343 Greenery will lead the way for eyeshadow, eyeliner, mascara and even as a lipstick as the Color of the Year for 2017. According to Pantone, this "zesty" yellow-green shade is symbolic of new beginnings, evoking the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?