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Beauty Hub

Make Up For Ever opens NYC flagship.

05.15.17
By Melissa Meisel, Associate Editor
Premiere makeup artistry brand Make Up For Ever is reaching out to its fan base with a new global flagship store, now open in New York City. The store at 731 Lexington Ave. is the 33-year-old brand’s first global flagship and the first US location to feature its Go Pro Makeup, a unique live makeup tutorial experience for people of all skill levels, as well as an easy to shop concept.

“Opening the global flagship on Lexington Avenue is a hugely significant moment for us,” says Laure de Metz, Make Up For Ever general manager, Americas. “Between the digitally-enhanced store design, broad product assortment and unique educational experience of Go Pro Makeup, we’re bringing the core of our brand to life in a way that our customer has never seen before.”
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