Beauty Hub

Make Up For Ever opens NYC flagship.

By Melissa Meisel, Associate Editor
Premiere makeup artistry brand Make Up For Ever is reaching out to its fan base with a new global flagship store, now open in New York City. The store at 731 Lexington Ave. is the 33-year-old brand’s first global flagship and the first US location to feature its Go Pro Makeup, a unique live makeup tutorial experience for people of all skill levels, as well as an easy to shop concept.

“Opening the global flagship on Lexington Avenue is a hugely significant moment for us,” says Laure de Metz, Make Up For Ever general manager, Americas. “Between the digitally-enhanced store design, broad product assortment and unique educational experience of Go Pro Makeup, we’re bringing the core of our brand to life in a way that our customer has never seen before.”
Suggested For You
  • All’s Well & Good

    All’s Well & Good

    Crystal Hills Organics specializes in healing beauty.

  • At the Top of Its Game

    At the Top of Its Game

    Beauty leader MAC Cosmetics is growing in every way right now.

  • All About the Brows

    All About the Brows

    Maybelline is tapping into the eyebrow cosmetic trend with a variety of new launches.

  • Keep it Clean

    Keep it Clean

    Facial cleanser sales in US multi-outlets soared more than 12% Here are five facts to note from this $1.2 billion category.

  • Power Packed

    Power Packed

    Nail brands are stepping it up this season.

  • #RealBeauty


    Famed photographer Testino creates global campaign for Dove.

  • Renewing the Lease

    Renewing the Lease

    Well into 2017, skin care brands are rolling out novel products to excite shoppers.

  • Here’s the Rub

    Here’s the Rub

    A look at the leading brands in the rising topical analgesics category.

  • Set It Up

    Set It Up

    The latest cosmetic palettes offer a variety of portable products.

  • 2017 Product of the Year Winners

    2017 Product of the Year Winners

    A look at the beauty, personal and home care brands that took home top honors in this annual competition.

  • Lime Aid

    Lime Aid

    Pantone selects green hue as top trend.

  • ACI Cleans Up in Florida

    ACI Cleans Up in Florida

    More than 960 industry executives attend the annual event.

  • Worth Its Weight in Water

    Worth Its Weight in Water

    Skin care brand H2O+ Beauty is branching out with new products.

  • Ready for Their Closeups

    Ready for Their Closeups

    Scenes from the Fragrance Group International's Rising Stars awards night.

  • A Fresh Take

    A Fresh Take

    Garnier expands in 2017 with a variety of new products.