Slideshows
Laneige Is on the Move
To herald its arrival at Sephora, the Amorepacific brand embarks on a beauty roadshow.
Horowitz
Amorepacific president and CEO Bradley Horowitz welcomed beauty editors to the pop-up shop inside the Mall in Short Hills last month as Laneige opened a pop-up shop to celebrate its arrival in Sephora stores.
Beauty Editors
Beauty editors line up for interactive display areas that allowed them to get up close and personal with Laneige’s products and learn more about their performance attributes.
Masks
One of Laneige’s newest products, Lip Sleeping mask (center), was on display at the pop-up. The mask’s exclusive Moisture Wrap technology, which has hyaluronic acid and minerals, forms a protective film over the lips to lock in moisture and active ingredients.
Snowboarder
Brand ambassador and champion snowboarder Kim Chloe was on hand at the beauty editor preview on Sept. 15 to explain why she loves Laneige.
Roadshow
Guests can play with interactive touch screens and a virtual reality game while at the pop up. The pop up will be set up at additional locations to spread the word about Laneige.
10.09.17
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