US color cosmetics sales have risen a modest 2% during the past year to $11.0 billion. However, research from Mintel reveals that consumers desire more simplified makeup routines. Skin care-inspired benefits are in high demand among color cosmetics users as the lines between facial makeup and skin care continue to blur, according to Mintel. Indie brands such as Milk Makeup are tapping into this trend with some new SKUs for the season that both beautify as well as perfect skin and enhance eyes and lips.
Slideshows
Got Milk?
Boutique makeup brand launches edgy cosmetic staples.
Lean & Dab
The Dab + Blend Applicator is an easy-to-clean gel applicator that gently glides onto skin for a smooth application. The small non-absorbent gel won’t soak up makeup, providing a long-lasting finish.
Glow On
New Holographic Highlighter Powder is a pressed powder form that’s made with meteorite powder and twilight pearls for a multidimensional effect and can be used in various ways such as a highlighter, eyeshadow and more.
Blurred Lines
The Blur Liquid Matte Foundation is a full coverage matte foundation with a weightless feel and a long-wearing finish. The silicone-free formula instantly smooths pores, fine lines and lets skin breathe.
Welcome Matte
The Lip Color is a moisturizing matte with full coverage, natural oils and pigment for nourishing demi-matte color.
Welcome Matte
The new Lip Metal is a metallic liquid lipstick with a hydrating formula that comes in four shades, ranging from nude to dark purple.
Chromat
Milk recently participated in a CFDA and Vogue designers event in Hollywood. Here is a fun look by Milk for Chromat.
By Melissa Meisel, Associate Editor 01.01.18
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