11.11.05
Croda Inc., Parsippany, NJ, launched Keravis, a hair strengthening complex designed to improve damaged hair using a copolymer of hydrolyzed vegetable protein and silicone. The low and high molecular weight components moisturize the hair shaft inside and out. Executives said Keravis also helps hair withstand stress from chemical treatments, environmental insults and styling appliances. More info: (973) 644-4900; Fax: (973) 644-9222; E-mail: marketing@croda usa.com; Website: www.crodausa.com.