Uniqema, New Castle, DE, recently launched SenSelect, an R&D-based tool that combines consumer research, formulating expertise and software algorithms to give personal care formulations specific sensory experiences such as pickup, rubout and afterfeel. Executives explained that this is part of the company’s shift toward “sensism,” the relationship between the senses and well-being.
“The growing craving for indulgence that appears as one of the major trends in the personal care industry, points to something much deeper, an elemental and biological need rooted deep within the body to answer central, intractable human needs,” said Catherine Bright, global vice president for personal care.
In other news, Uniqema promoted its Arlasolve DMI delivery enhancer at the New York SCC Supplier’s Day in May. It improves shelf stability and lowers the skin irritation of aggressive active ingredients. The company also launched Promidium 2 in Europe, a collection of surfactants with on-trend rinse-off properties. More info: (888) 424-3696; Fax: (302) 547-3525; Web-site: www.uniqema.com.