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U.S. Cosmetics & Miyoshi Kasei Unveil Powder La Vie

Published November 14, 2005
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U.S. Cosmetics Corp., Dayville, CT and Miyoshi Kasei, Saitama, Japan, introduced Powder La Vie for color cosmetics and skin care.
The three-component composite offers a unique approach to controlling oil on the skin, company executives said. Conventional oil-control agents utilize high porosity to absorb skin sebum, drying the skin.
Powder La Vie uses patent-pending technology to control sebum via a gelation mechanism.
Powder La Vie minimizes oily shine in both powder and liquid foundations.
More info: (800) 752-0490; E-mail: uscc@att.net.

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