Scent and product sampling company Arcade Marketing, New York, announced an exclusive joint marketing agreement with Singer Direct, the world’s largest insert media agency, according to executives. Arcade will now offer its customers the opportunity to distribute its olfactory and product samples via the multiple insert media channels provided by Singer Direct.
Arcade’s technologies are most often inserted into national magazines and large direct-mail programs. The company’s scent and product sampling devices are postal approved and bindery qualified, executives noted.
In other news, Arcade introduced the new, patented Kiss-A-Peel single-use lipstick sampler. With a simple, peel, fold and kiss action, most lipsticks and lip balms can be easily applied for an impactful trial, executives said. Kiss-A-Peel measures a user-friendly two inches by two and one half inches.