Noveon Inc., Brecksville, OH, introduced a new hair fixative, Fixate Plus Polymer. The polymer combines long-lasting style support with exceptional humidity resistance and helps create high-clarity gels with the smooth, cushiony feel that’s preferred by consumers, according to Noveon executives.
Developed especially for use in medium- to high-viscosity applications, Fixate Plus allows formulators to create products for movable, touchable styles that last without stiffness or stickiness. More info: (800) 379-5389; Website: www.personalcare.noveoninc. com.