Supplier's Corner

Pro55 Hairspray Polymer Launched by BASF

November 15, 2005

BASF introduced Luvimer Pro55, a low-VOC hair spray that offers strong, long-lasting hold and excellent spray-ability in hair sprays.
The polymer is the next generation of Luvimer 100 P, according to BASF executives. “It is an improved product that can be used in aerosol sprays,” said Alyson Emanuel, director of BASF’s cosmetic ingredients business in North America. “It delivers long-lasting hold with a classic crunch, and can be used for volumizing, styling or finishing sprays, as well as low- or high-VOC aerosol sprays.”
More info: Website: www.basf.com.
  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.