Supplier's Corner

Dow Corning Formulations Enhance Sensory Experiences

November 22, 2005

Dow Corning introduces Sensation-prototype formulations developed to promote total health, well-being and emotional restoration. The latest line of innovative solutions from the Experience the Difference program is designed to enhance the total sensory experience of consumer products through an array of forms and textures. Sensation is the fifth addition to the series, which includes Fragrance, Appearance, Texture and Skin Feel.
“These prototype formulations reflect current trends by focusing on temperature effect, sound effect, aromatherapy and food attitude,” said Suzanne van Doorn, marketing analyst at Dow Corning. More info: www.dowcorning.com/personalcare.
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