Symrise introduced Cremogen Alpha-Pulp, a hair care ingredient said to improve the suppleness and smoothness of hair and return it to its natural health, leaving it radiant and shiny.
Symrise executives said the malic acid in Cremogen AlphaPulp works against pollution and neutralizes alkaline residues. The material also includes sweet almond extract, which is said to increase hair shine and help strengthen damaged hair. More info: (49) 40-3557-1452; Fax: (49) 40-3557-1156; E-mail: cornelia. firstname.lastname@example.org; Website: www. symrise.com.